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  • Search: person:"Balaji, Dr. P."
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Year of publication
Subject
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Internet 2 Internet usage 2 Internetnutzung 2 Mobile phone 2 Mobiltelefon 2 Consumer behaviour 1 Internet marketing 1 Konsumentenverhalten 1 Media usage 1 Mediennutzung 1 Online-Marketing 1 Social Web 1 Social web 1
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Online availability
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Free 2
Type of publication
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Book / Working Paper 2
Language
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English 2
Author
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Balaji, Dr. P. 2 Suresh, Dr. M. 2 Rameshkumar, P. M. 1 Rameshkumar, P.M 1
Source
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
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Dominant Groups and Differences in Smart Phone and Internet Usage : A Discriminant Analysis Approach
Suresh, Dr. M. - 2020
The present study was primarily aimed to explore the dominant groups of smart phone and internet usage factors of college students and also to identify the mean differences in their demographic profiles with respect smart phone and internet usage. The discriminant analysis approach has been...
Persistent link: https://www.econbiz.de/10012834091
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Cover Image
Influence of Smart Phone and Internet Usage Factors on Social Media Usage – A Morphological Study
Suresh, Dr. M.; Balaji, Dr. P.; Rameshkumar, P.M - 2020
The present study aimed to explore the association between smart phone and internet usage and social media usage among college students in Chennai city of Tamil Nadu. The researchers have adopted survey method to collect primary responses in online survey through structured questionnaire from...
Persistent link: https://www.econbiz.de/10014091982
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