Latif, Khawaja Fawad; Bashir, Shahid - In: Future business journal 10 (2024) 1, pp. 1-14
The study aims to investigate causal recipes to improve restaurant customers' loyalty (LOY) during COVID-19 post-pandemic. The study utilizes Fuzzy-set Qualitative Comparative Analysis (fsQCA) within the framework of complexity theory to examine the intricate relationship between antecedent...