This study analyzes the outcomes of fourteen strategic failures in a very large European telecommunication firm. The study asks what the company learned from these failures. Does learning from failure differ from learning from success? How does the learning from large failures differ from...

The objective of this chapter is to explore the learning strategies that can be deployed by firms in coopetitive configurations with no other choice than deploying an “adverse learning” mechanism to reach their customers through cooperation with their competitors. After exploring the...