Search Results - person:"Becerra, Enrique P."

A study of the antecedents and effects of green self-identity on green behavioral intentions of young adults

Becerra, Enrique P.; Carrete-Lucero, Lorena de la Paz; … - In: Journal of business research : JBR 155 (2023) 2, pp. 1-13

Persistent link: https://www.econbiz.de/10013492745

Segmenting the Hispanic market : practical implications for researchers and practitioners

Becerra, Enrique P. - In: Handbook of research on ethnic and intra-cultural marketing, (pp. 146-159). 2022

Persistent link: https://www.econbiz.de/10013502446

The effects of acculturation on Hispanic Americans' perceptions of shoplifting

Becerra, Enrique P.; Brynildsen, Gina; Korgaonkar, Pradeep - In: Journal of retailing and consumer services 68 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013366280

Retail employee theft : When retail security alone is not enough

Korgaonkar, Pradeep; Becerra, Enrique P.; Mangleburg, Tamara - In: Psychology & Marketing 38 (2021) 5, pp. 721-734

Persistent link: https://www.econbiz.de/10012535694

Antecedents and consequences of shoppers' attitude toward branded store-within-stores : an exploratory framework

Badrinarayanan, Vishag; Becerra, Enrique P. - In: Journal of business research : JBR 105 (2019), pp. 189-200

Persistent link: https://www.econbiz.de/10012128498

Shoppers' attachment with retail stores : antecedents and impact on patronage intentions

Badrinarayanan, Vishag; Becerra, Enrique P. - In: Journal of retailing and consumer services 50 (2019), pp. 371-378

Persistent link: https://www.econbiz.de/10012114180

The effect of generational status in language-tailored political messages

Chapa, Sindy; Becerra, Enrique P. - In: Journal of advertising research 54 (2014) 3, pp. 356-366

Persistent link: https://www.econbiz.de/10010419801

Influence of congruity in store-attribute dimensions and self-image on purchase intentions in online stores of multichannel retailers

Badrinarayanan, Vishag; Becerra, Enrique P.; … - In: Journal of retailing and consumer services 21 (2014) 6, pp. 1013-1020

Persistent link: https://www.econbiz.de/10010437685

Influence of thinking tendencies on online transaction of hybrid retailers

Becerra, Enrique P.; Badrinarayanan, Vishag; Kim, Chung-Hyun - In: Journal of Business Research 66 (2013) 3, pp. 336-344

This study examines cross-cultural differences in thinking styles in the context of hybrid retailers (i.e., land-based retailers that augment their retail operations by creating online stores). Prior research indicates that consumers transfer retailer-related associations from hybrid retailers'...

Persistent link: https://www.econbiz.de/10010608405

The influence of brand trust and brand identification on brand evangelism

Becerra, Enrique P.; Badrinarayanan, Vishag - In: The journal of product & brand management 22 (2013) 5/6, pp. 371-383

Persistent link: https://www.econbiz.de/10010224840