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  • Search: person:"Berthon, P.R."
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Year of publication
Subject
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Corporate strategy 2 Consumer behaviour 1 Creative thinking 1 Globalization 1 International trade 1 Strategic choice 1
Online availability
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Undetermined 2
Type of publication
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Article 3
Type of publication (narrower categories)
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non-article 2
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English 2 Undetermined 1
Author
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Berthon, P.R. 3
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Strategic Direction 2 Omega : the international journal of management science 1
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Other ZBW resources 2 OLC EcoSci 1
Showing 1 - 3 of 3
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Managing differences: the central challenge of global strategy
Berthon, P.R. - In: Strategic Direction 23 (2007) 8
Persistent link: https://www.econbiz.de/10015011107
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When customers get clever: managerial approaches to dealing with creative consumers
Berthon, P.R. - In: Strategic Direction 23 (2007) 8
Persistent link: https://www.econbiz.de/10015011116
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Cover Image
Psychological Type and Corporate Culture: Relationship and Dynamics
Berthon, P.R. - In: Omega : the international journal of management science 21 (1993) 3, pp. 329-344
Persistent link: https://www.econbiz.de/10006807766
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