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Search: person:"Beverland, M. B."
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Brand management
7
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English
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Beverland, Michael B.
18
Cankurtaran, Pinar
6
Beverland, M. B.
2
Eckhardt, Giana M.
2
Lindgreen, Adam
2
Sands, Sean
2
Campbell, Colin L.
1
Christensen, Anna-Bertha Heeris
1
Di Benedetto, C. Anthony
1
Downey, Hilary
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Farrelly, F.
1
Farrelly, Francis
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Farrelly, Francis J.
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Fernandez, Karen V.
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Hingley, M. K.
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Jones, Richard
1
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Lin, Meng-Hsien
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Lindgreen, A.
1
Loussaïef, Leila
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Manning, Stephan
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Micheli, Pietro
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Mosteller, Jill
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Napoli, J.
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Pitt, Leyland F.
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Shankar, Avi
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Syrjälä, Henna
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of macromarketing
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
A very short, fairly interesting and reasonably cheap book about
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Technovation : an international journal of technical innovation and entrepreneurship
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ECONIS (ZBW)
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1
Cultural appreciation and appropriation in the crafting of the new Peruvian cuisine
Zakrzewska, Belinda
;
Beverland, Michael B.
;
Manning, Stephan
- In:
Organization studies : an international …
46
(
2025
)
4
,
pp. 549-575
Persistent link: https://www.econbiz.de/10015427069
Saved in:
2
Consumer work and agency in the analog revival
Beverland, Michael B.
;
Fernandez, Karen V.
;
Eckhardt, …
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
4
,
pp. 719-738
Persistent link: https://www.econbiz.de/10015338606
Saved in:
3
Deploying cultural knowledge of nature to construct the nature sports experience
Farrelly, Francis
;
Beverland, Michael B.
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 681-695
Persistent link: https://www.econbiz.de/10014582371
Saved in:
4
Co-creating educational consumer journeys : a sensemaking perspective
Beverland, Michael B.
;
Cankurtaran, Pinar
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 284-305
Persistent link: https://www.econbiz.de/10015047761
Saved in:
5
A very short, fairly interesting and reasonably cheap book about brand management
Beverland, Michael B.
;
Cankurtaran, Pinar
-
2025
Persistent link: https://www.econbiz.de/10015371729
Saved in:
6
Defining design orientation : a field-based discovery approach
Cankurtaran, Pinar
;
Beverland, Michael B.
;
Farrelly, …
- In:
Technovation : an international journal of technical …
131
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014492273
Saved in:
7
Brand management : co-creating meaningful brands
Beverland, Michael B.
;
Cankurtaran, Pinar
-
2024
-
Third edition
Persistent link: https://www.econbiz.de/10014528233
Saved in:
8
Dialectical emotional labour in digital person-branding : the case of digital influencers
Christensen, Anna-Bertha Heeris
;
Jones, Richard
; …
- In:
Organization studies : an international …
45
(
2024
)
4
,
pp. 571-591
Persistent link: https://www.econbiz.de/10014582764
Saved in:
9
A critical framework for examining sustainability claims of the sharing economy : exploring the tensions within platform brand discourses
Beverland, Michael B.
;
Cankurtaran, Pinar
;
Loussaïef, Leila
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013257861
Saved in:
10
Animals in our lives : an interactive well-being perspective
Wünderlich, Nancy V.
;
Mosteller, Jill
;
Beverland, …
- In:
Journal of macromarketing
41
(
2021
)
4
,
pp. 646-662
Persistent link: https://www.econbiz.de/10012794247
Saved in:
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