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Search: person:"Beverland, Michael"
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Brand management
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English
92
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Beverland, Michael
80
Beverland, Michael B.
78
Lindgreen, Adam
31
Farrelly, Francis
18
Dobele, Angela
8
Lim, Elison Ai Ching
8
Napoli, Julie
8
Sands, Sean
8
Oppewal, Harmen
7
Farrelly, Francis J.
6
Cankurtaran, Pinar
5
Morrison, Michael
5
Bove, Liliana L.
4
Lockshin, Lawrence S.
4
Micheli, Pietro
4
Chung, Emily
3
Healy, Michael J.
3
Healy, Michael John
3
Hingley, Martin
3
Karpen, Ingo O.
3
Minahan, Stella
3
Shankar, Avi
3
Wilner, Sarah J. S.
3
Yap, Jo En
3
Beverland, Michael B
2
Dickinson, Sonia J.
2
Dickinson-Delaporte, Sonia
2
Ewing, Michael
2
Fernandez, Karen V.
2
Gemser, Gerda
2
Hedrick, Natalie
2
Hingley, Martin K.
2
Kates, Steven M.
2
Nuttall, Peter
2
Quester, Pascale G.
2
Steel, Marion
2
Terziovski, Mile
2
Toleman, David
2
Vanhamme, Joe͏̈lle
2
Vanhamme, Joëlle
2
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Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of business research : JBR
8
Journal of marketing management : MM
7
The journal of business & industrial marketing
7
Business Horizons
6
Business horizons
6
Design management review
5
International Journal of Wine Marketing
5
Journal of Business & Industrial Marketing
5
European Journal of Marketing
4
Journal of Business Research
4
Journal of retailing and consumer services
4
Journal of the Academy of Marketing Science
4
European journal of marketing : EJM
3
Journal of advertising : official publication of the American Academy of Advertising
3
Market orientation : transforming food and agribusiness around the customer
3
Memorable customer experiences : a research anthology
3
Qualitative market research : an international journal
3
Entrepreneurship and regional development : an international journal
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising research
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of macromarketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Marketing : metaphors and metamorphosis
2
Marketing Intelligence & Planning
2
Marketing intelligence & planning
2
Operations research, Management science : OR MS ; the international literature digest
2
Psychology & marketing
2
Qualitative Market Research: An International Journal
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Entrepreneurship & Regional Development
1
Food Policy
1
Food policy : economics planning and politics of food and agriculture
1
Handbook of niche marketing : principles and practice
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of Consumer Research
1
Journal of East-West business
1
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Source
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ECONIS (ZBW)
67
OLC EcoSci
52
Other ZBW resources
22
RePEc
14
BASE
3
USB Cologne (EcoSocSci)
2
Showing
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160
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1
Deploying cultural knowledge of nature to construct the nature sports experience
Farrelly, Francis
;
Beverland, Michael B.
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 681-695
Persistent link: https://www.econbiz.de/10014582371
Saved in:
2
Co-creating educational consumer journeys : a sensemaking perspective
Beverland, Michael B.
;
Cankurtaran, Pinar
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 284-305
Persistent link: https://www.econbiz.de/10015047761
Saved in:
3
Dialectical emotional labour in digital person-branding : the case of digital influencers
Christensen, Anna-Bertha Heeris
;
Jones, Richard
; …
- In:
Organization studies : an international …
45
(
2024
)
4
,
pp. 571-591
Persistent link: https://www.econbiz.de/10014582764
Saved in:
4
Defining design orientation : a field-based discovery approach
Cankurtaran, Pinar
;
Beverland, Michael B.
;
Farrelly, …
- In:
Technovation : an international journal of technical …
131
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014492273
Saved in:
5
Brand management : co-creating meaningful brands
Beverland, Michael B.
;
Cankurtaran, Pinar
-
2024
-
Third edition
Persistent link: https://www.econbiz.de/10014528233
Saved in:
6
A critical framework for examining sustainability claims of the sharing economy : exploring the tensions within platform brand discourses
Beverland, Michael B.
;
Cankurtaran, Pinar
;
Loussaïef, Leila
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013257861
Saved in:
7
How brands craft national identity
Beverland, Michael B.
;
Eckhardt, Giana M.
;
Sands, Sean
; …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 586-609
Persistent link: https://www.econbiz.de/10012799017
Saved in:
8
Brand management : co-creating meaningful brands
Beverland, Michael B.
-
2021
-
Second edition
Persistent link: https://www.econbiz.de/10012583694
Saved in:
9
How to write up case-study methodology sections : editorial
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Beverland, …
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. A7-A10
Persistent link: https://www.econbiz.de/10013194563
Saved in:
10
Animals in our lives : an interactive well-being perspective
Wünderlich, Nancy V.
;
Mosteller, Jill
;
Beverland, …
- In:
Journal of macromarketing
41
(
2021
)
4
,
pp. 646-662
Persistent link: https://www.econbiz.de/10012794247
Saved in:
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