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Australia
Consumer behaviour
17
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Brand management
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Markenführung
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Neuseeland
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New Zealand
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Australien
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Tiere
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English
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Beverland, Michael B.
4
Farrelly, Francis J.
2
Oppewal, Harmen
2
Beverland, Michael
1
Farrelly, Francis
1
Healy, Michael J.
1
Micheli, Pietro
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Quester, Pascale G.
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Sands, Sean
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of retailing and consumer services
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Memorable customer experiences : a research anthology
1
Psychology & marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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1
Resourceful sensemaking : overcoming barriers between marketing and design in NPD
Beverland, Michael B.
;
Micheli, Pietro
;
Farrelly, Francis J.
- In:
The journal of product innovation management : an …
33
(
2016
)
5
,
pp. 628-648
Persistent link: https://www.econbiz.de/10011600439
Saved in:
2
Authentic subcultural membership: Antecedents and consequences of authenticating acts and authoritative performances
Beverland, Michael B.
;
Farrelly, Francis
;
Quester, …
- In:
Psychology & marketing
27
(
2010
)
7
,
pp. 698-716
Persistent link: https://www.econbiz.de/10003990416
Saved in:
3
The quest for authenticity in consumption : consumers’ purposive choice of authentic cues to shape experienced outcomes
Beverland, Michael B.
;
Farrelly, Francis J.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
5
,
pp. 838-856
Persistent link: https://www.econbiz.de/10003945187
Saved in:
4
Orchestrating the experience : authorship of the soul ; the case of Mag Nation Melbourne
Healy, Michael J.
;
Beverland, Michael B.
;
Oppewal, Harmen
- In:
Memorable customer experiences : a research anthology
,
(pp. 101-117)
.
2009
Persistent link: https://www.econbiz.de/10003902740
Saved in:
5
The effects of in-store themed events on consumer store choice decisions
Sands, Sean
;
Oppewal, Harmen
;
Beverland, Michael
- In:
Journal of retailing and consumer services
16
(
2009
)
5
,
pp. 386-395
Persistent link: https://www.econbiz.de/10003875625
Saved in:
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