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~subject:"Lieferantenmanagement"
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Lieferantenmanagement
Brand image
7
Brand management
7
Markenführung
7
Markenimage
7
B-to-B-Marketing
4
Business-to-business marketing
4
International marketing
3
Internationales Marketing
3
Supplier relationship management
3
Consumer behaviour
2
Internal branding
2
Konsumentenverhalten
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Nachhaltige Entwicklung
2
Nachhaltigkeit
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Public sector
2
Stakeholder
2
Stakeholders
2
Sustainability
2
Sustainable development
2
Öffentlicher Sektor
2
Arbeitspsychologie
1
Arbeitsverhalten
1
B2B branding
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand architecture
1
Brand commitment
1
Brand equity
1
Brand strategy
1
Brand value
1
Business-to-business
1
Coopetition
1
Coopetition for sustainability
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Coping strategy
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Coping-Strategie
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Corporate branding
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Corporate culture
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English
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Biedenbach, Galina
3
Marell, Agneta
2
Bengtsson, Maria
1
Tarnovskaya, Veronika
1
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Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Multiple stakeholders and B2B branding in emerging markets
Tarnovskaya, Veronika
;
Biedenbach, Galina
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 287-309
Persistent link: https://www.econbiz.de/10011598472
Saved in:
2
Brand equity, satisfaction, and switching costs : an examination of effects in the business-to-business setting
Biedenbach, Galina
;
Bengtsson, Maria
;
Marell, Agneta
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 164-178
Persistent link: https://www.econbiz.de/10011326052
Saved in:
3
The impact of customer experience on brand equity in a business-to-business services setting
Biedenbach, Galina
;
Marell, Agneta
- In:
The journal of brand management : an international journal
17
(
2009/10
)
6
,
pp. 446-458
Persistent link: https://www.econbiz.de/10003980570
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