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  • Search: person:"Bijmolt, Tammo H. A."
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Year of publication
Subject
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Consumer behaviour 48 Konsumentenverhalten 47 Beziehungsmarketing 20 Relationship marketing 20 Theorie 19 Theory 19 Einzelhandel 15 Retail trade 15 Kundenbindungsprogramm 14 Loyalty program 14 Meta-Analyse 11 Meta-analysis 11 Online retailing 10 Online-Handel 10 Advertising effects 9 Market research 9 Marktforschung 9 Werbewirkung 9 Corporate Social Responsibility 8 Marketing 8 Netherlands 8 Niederlande 8 Sales promotion 8 Verkaufsförderung 8 Mathematical programming 7 Mathematische Optimierung 7 Advertising 6 Internet marketing 6 Online-Marketing 6 Retailing 6 Werbung 6 Brand image 5 Brand management 5 E-commerce 5 Electronic Commerce 5 Innovation adoption 5 Innovation diffusion 5 Innovationsakzeptanz 5 Innovationsdiffusion 5 Markenführung 5
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Online availability
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Undetermined 40 Free 24
Type of publication
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Article 97 Book / Working Paper 43
Type of publication (narrower categories)
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Article in journal 60 Aufsatz in Zeitschrift 60 Arbeitspapier 14 Graue Literatur 14 Non-commercial literature 14 Working Paper 14 Aufsatz im Buch 6 Book section 6 Collection of articles of several authors 2 Sammelwerk 2 research-article 2 Case study 1 Fallstudie 1
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Language
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English 105 Undetermined 35
Author
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Bijmolt, Tammo H. A. 103 Bijmolt, Tammo H.A. 31 Verhoef, Peter C. 18 Wedel, Michel 16 Leeflang, Peter 10 Dorotic, Matilda 9 Torres, Anna 9 Wieringa, Jaap E. 9 Rooderkerk, Robert P. 8 Heerde, Harald J. van 7 Leenheer, Jorna 7 Tribó, Josep A. 7 DeSarbo, Wayne S. 5 Leeflang, Peter S.H. 5 Breugelmans, Els 4 DeSarbo, Wayne 4 Paas, Leonard J. 4 Vermunt, Jeroen K. 4 Bijmolt, Tammo H A 3 Bijmolt, Tammo H.A 3 Chatterjee, Rabikar 3 Fok, Dennis 3 Gijsenberg, Maarten J. 3 Hanssens, Dominique M. 3 Hoekstra, Janita Cornelia 3 Huizingh, Eelko 3 Kim, Juyoung 3 Melnyk, Valentyna 3 Pieters, Rik G.M. 3 Risselada, Hans 3 Vafainia, Saeid 3 Velden, Michel van de 3 Verhoef, Peter 3 van Heerde, Harald J. 3 Broekhuis, Manda 2 Brus, Britta 2 Claassen, Wilma 2 Delre, Sebastiano A. 2 Doorn, Jenny van 2 Drechsler, Salome 2
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Institution
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Center for Economic Research <Tilburg> 3 Instituto sobre Desarrollo Empresarial (INDEM), Universidad Carlos III de Madrid 2 Barcelona Graduate School of Economics (Barcelona GSE) 1 Department of Economics and Business, Universitat Pompeu Fabra 1 Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen 1 Universitat Pompeu Fabra / Departament d'Economia i Empresa 1
Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 20 Journal of marketing research : JMR 7 Discussion paper / Center for Economic Research, Tilburg University 6 Marketing letters : a journal of research in marketing 5 Fundamentals of marketing research ; Vol. 6 4 Journal of business research : JBR 4 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 4 Journal of marketing 4 Journal of retailing and consumer services 4 Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research 4 International series in quantitative marketing 3 Journal of consumer policy : consumer issues in law, economics and behavioural sciences 3 Journal of retailing 3 SOM research reports 3 Business Economics Working Papers 2 Customer engagement marketing 2 European journal of marketing : EJM 2 International journal of management reviews : IJMR 2 Journal of the Academy of Marketing Science 2 MSI reports : working paper series 2 SpringerLink / Bücher 2 The journal of product innovation management : an international publication of the Product Development & Management Association 2 Working papers / Universitat Pompeu Fabra, Department of Economics and Business 2 Economics Working Papers / Department of Economics and Business, Universitat Pompeu Fabra 1 European Journal of Innovation Management 1 European Journal of Marketing 1 European Journal of Operational Research 1 European journal of operational research : EJOR 1 Foundations and Trends(R) in Marketing 1 Foundations and trends in marketing : FTMKT 1 Industrial marketing management : the international journal for industrial and high-tech firms 1 International Series in Quantitative Marketing 1 International journal of electronic commerce : IJEC 1 Journal of Consumer Research 1 Journal of Economic Psychology 1 Journal of advertising : official publication of the American Academy of Advertising 1 Journal of consumer research : JCR ; an interdisciplinary bimonthly 1 Journal of economic psychology : research in economic psychology and behavioral economics 1 Journal of electronic commerce research : JECR 1 Journal of interactive marketing 1
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Source
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ECONIS (ZBW) 100 OLC EcoSci 24 RePEc 12 USB Cologne (EcoSocSci) 2 Other ZBW resources 2
Showing 1 - 10 of 140
Cover Image
Decision support system development for store flyer space allocation : leveraging own- and cross-category sales effects
Vafainia, Saeid; Rooderkerk, Robert P.; Breugelmans, Els; … - In: International journal of research in marketing : IJRM ; … 42 (2025) 1, pp. 113-132
Persistent link: https://www.econbiz.de/10015435815
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Mobile platform expansion : how does it affect the incumbent food delivery app and other sales channels?
Liu, Wei; Zhang, Sha; Bijmolt, Tammo H. A.; Haan, Evert de - In: Journal of retailing 100 (2024) 3, pp. 422-438
Persistent link: https://www.econbiz.de/10015065343
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Healthy shopping dynamics : the healthiness of sequential grocery choices
Ittersum, Koert van; Heide, Martine T. van der; … - In: Journal of retailing 100 (2024) 1, pp. 24-40
Persistent link: https://www.econbiz.de/10014526950
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When offline stores reduce online returns
Hirche, Christian F.; Bijmolt, Tammo H. A.; Gijsenberg, … - 2021
Persistent link: https://www.econbiz.de/10012522241
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Promoting product returns : effects of price reductions on customer return behavior
Hirche, Christian F.; Gijsenberg, Maarten J.; Bijmolt, … - 2021
Persistent link: https://www.econbiz.de/10012522247
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Asking less, getting ,ore? : the influence of fixed-fee and threshold-based free shipping on online orders and returns
Hirche, Christian A.; Gijsenberg, Maarten J.; Bijmolt, … - 2021
Persistent link: https://www.econbiz.de/10012522250
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A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming; Bijmolt, Tammo H. A.; Völckner, Franziska - In: Journal of marketing 87 (2023) 6, pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
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Innovation contests : attracting new solvers and new high-quality solutions
Hu, Feng; Huizingh, Eelko; Bijmolt, Tammo H. A. - In: R & D management 53 (2023) 1, pp. 149-167
Persistent link: https://www.econbiz.de/10013472964
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The effectiveness of cause-related marketing : a meta-analysis on consumer responses
Schamp, Christina; Heitmann, Mark; Bijmolt, Tammo H. A.; … - In: Journal of marketing research 60 (2023) 1, pp. 189-215
Persistent link: https://www.econbiz.de/10013474564
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Evaluating store location and department composition based on spatial heterogeneity in sales potential
Hunneman, Auke; Bijmolt, Tammo H. A.; Elhorst, J. Paul - In: Journal of retailing and consumer services 73 (2023), pp. 1-7
Persistent link: https://www.econbiz.de/10014303330
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