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Search: person:"Biswas Abhijit"
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Consumer behaviour
13
Konsumentenverhalten
13
Brand image
7
Markenimage
7
Low-cost strategy
4
Niedrigpreisstrategie
4
Advertising effects
3
Einzelhandelspreis
3
Garantie
3
Preismanagement
3
Pricing strategy
3
Regulatory focus
3
Retail price
3
Warranty
3
Werbewirkung
3
Advertising
2
Brand management
2
Celebrity endorsement
2
Celebrity-Werbung
2
Collective dissonance
2
Electronic word-of-mouth
2
Internet marketing
2
Markenführung
2
New media
2
Online-Marketing
2
Product quality
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Produktqualität
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Sales promotion
2
Signalling
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Theorie
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Theory
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USA
2
United States
2
Verkaufsförderung
2
Werbung
2
Word-of-mouth
2
discount depth
2
Age congruency
1
Agricultural Economics and Agribusiness
1
Asymmetric information
1
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Undetermined
17
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54
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20
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20
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Undetermined
34
English
21
Author
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Biswas, Abhijit
54
Dutta, Sujay
12
Guha, Abhijit
10
Grewal, Dhruv
9
Burton, Scot
6
Burman, Bidisha
4
Das, Neel
4
Licata, Jane W.
4
Pullig, Chris
4
Yagci, Mehmet I.
4
Krishnan, Balaji C.
3
Song, Ji Hee
3
Verma, Swati
3
Alford, Bruce L.
2
Banerjee, Somak
2
Bhowmick, Sandeep
2
Biswas, Dipayan
2
Jha, Subhash
2
Krishnan, Ram
2
Netemeyer, Richard G.
2
Nordfält, Jens
2
Roy, Subhadip
2
Thota, Sweta
2
Thota, Sweta Chaturvedi
2
Wilson, Elizabeth J.
2
Bhattacharyya, Ayan
1
Biswas Abhijit
1
Chatterjee, Subimal
1
Chaturvedi Thota, Sweta
1
Daughtridge, Christopher
1
Dean, Dwane Hal
1
Granzin, Kent L.
1
Grewal, Chruv
1
Hector O. Zapata
1
Johnson, Aaron
1
Krishnan, Balaji
1
Lee, Dae-Seob
1
McKee, Daryl
1
Michael E. Salassi
1
Netemeyer, Richard
1
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Journal of business research : JBR
8
Journal of retailing
8
Journal of Business Research
6
Journal of the Academy of Marketing Science
6
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of marketing
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing letters : a journal of research in marketing
3
International journal of electronic marketing and retailing : IJEMR
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing research : JMR
1
Marketing Letters
1
Psychology & marketing
1
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OLC EcoSci
27
ECONIS (ZBW)
20
RePEc
7
BASE
1
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1
Should firms display the sale price using larger font?
Bhattacharyya, Ayan
;
Jha, Subhash
;
Guha, Abhijit
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 17-25
Persistent link: https://www.econbiz.de/10014283354
Saved in:
2
Overcoming the challenge of low familiarity : can a weakly familiar brand signal quality with exceptionally strong warranty?
Dutta, Sujay
;
Banerjee, Somak
;
Johnson, Aaron
;
Biswas, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 737-754
Persistent link: https://www.econbiz.de/10013168015
Saved in:
3
Relative persuasiveness of repurchase intentions versus recommendations in online reviews
Ravula, Prashanth
;
Jha, Subhash
;
Biswas, Abhijit
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 724-740
Persistent link: https://www.econbiz.de/10013535724
Saved in:
4
Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
Saved in:
5
Can attempts to delight customers with surprise gains boomerang? : a test using low-price guarantees
Dutta, Sujay
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 417-437
Persistent link: https://www.econbiz.de/10012107171
Saved in:
6
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
7
An empirical analysis of the joint effects of shoppers’ goals and attribute display on shoppers’ evaluations
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 142-156
Persistent link: https://www.econbiz.de/10011850437
Saved in:
8
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
9
How product-cause fit and donation quantifier interact in cause-related marketing (CRM) settings : evidence of the cue congruency effect
Das, Neel
;
Guha, Abhijit
;
Biswas, Abhijit
;
Krishnan, Balaji
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 295-308
Persistent link: https://www.econbiz.de/10011486537
Saved in:
10
Investigating the pleasures of sin : the contingent role of arousal-seeking disposition in consumers' evaluations of vice and virtue product offerings
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Psychology & marketing
33
(
2016
)
8
,
pp. 620-628
Persistent link: https://www.econbiz.de/10011534721
Saved in:
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