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Business model 1 Geschäftsidee 1 Geschäftsmodell 1 New product development 1 Produktentwicklung 1 Produkttest 1 Strategic management 1 Strategisches Management 1
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Book / Working Paper 1
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English 1
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Bland, David J. 1 Osterwalder, Alexander 1 Papadakos, Trish 1 Smith, Alan 1
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Strategyzer series 1
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ECONIS (ZBW) 1
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Testing business ideas : you're holding a field guide for rapid experimentation : use the 44 experiments inside to find your path to scale : systematically win big with small bets by...
Bland, David J.; Osterwalder, Alexander - 2020
"There is a large knowledge gap in the market today between business strategy and experimentation. People resort to reading growth hacker blogs or going to meetups or eventually asking consultants for help. This book contains a library of techniques and specific guidance on how to rapidly test...
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