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  • Search: person:"Brodie, Mark"
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Year of publication
Subject
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Beziehungsmarketing 1 Brand management 1 Computerized method 1 Computerunterstützung 1 Correlation 1 Customer value 1 Dienstleistungssektor 1 Korrelation 1 Kundenwert 1 Markenführung 1 Relationship marketing 1 Service industry 1 Service-Dominant Logic 1 Service-dominant logic 1 Theorie 1 Theory 1
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Type of publication
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Article 3
Type of publication (narrower categories)
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Article in journal 1 Aufsatz im Buch 1 Aufsatz in Zeitschrift 1 Book section 1 Reprint 1
Language
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English 2 Undetermined 1
Author
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Brodie, Mark 2 Ma, Sheng 2 Xiong, Hui 2 Zhou, Wenjun 2 Brodie, Roderick J. 1 Glynn, Mark S. 1 Little, Victoria 1
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Published in...
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INFORMS journal on computing : JOC 2 Marketing-mix strategies - product strategy and promotion strategy 1
Source
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ECONIS (ZBW) 2 OLC EcoSci 1
Showing 1 - 3 of 3
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The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?
Brodie, Roderick J.; Glynn, Mark S.; Little, Victoria - 2009
Persistent link: https://www.econbiz.de/10003836347
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Top-k phi correlation computation
Xiong, Hui; Zhou, Wenjun; Brodie, Mark; Ma, Sheng - In: INFORMS journal on computing : JOC 20 (2008) 4, pp. 539-552
Persistent link: https://www.econbiz.de/10003772126
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Cover Image
Top-k φ Correlation Computation
Xiong, Hui; Zhou, Wenjun; Brodie, Mark; Ma, Sheng - In: INFORMS journal on computing : JOC 20 (2008) 4, pp. 539-552
Persistent link: https://www.econbiz.de/10008111459
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