Purpose – The purpose of this paper is to provide a methodology to integrate both the dynamics of competitors' performance and the dynamics of customer preference, along with their interaction, into a quality function deployment (QFD) analysis. Design/methodology/approach – A systematic...

In a rapidly changing environment, the priorities derived using the analytic hierarchy process (AHP) approach at one point in time might very likely change in the near future. Thus, in order to adapt to such ever-changing environment, it is of primary importance to be able to follow the change...

Overlapping of development stages and interaction between different functions are regarded as important strategies for reducing development lead time. However, overlapping typically requires additional costs for rework and functional interaction increases communication time. This paper presents...