Li, Yizhi; Lu, Can; Bogicevic, Vanja; Bujisic, Milos - In: International Journal of Contemporary Hospitality Management 31 (2019) 2, pp. 691-717
Purpose: The purpose of this study is to distinguish between two types of nostalgia, examine their effect on emotions and explore the relationships between nostalgic emotions evoked by past hotel experiences and consumers’ brand attachment and willingness-to-pay. Design/methodology/approach:...