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Search: person:"CHTOUROU, MOHAMED SABER"
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Internet marketing
2
Online-Marketing
2
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Chtourou, Mohamed Saber
7
Chandon, Jean Louis
3
Abida, Fatma Choura
2
Souiden, Nizar
2
Zollinger, Monique
2
CHANDON, JEAN LOUIS
1
CHTOUROU, MOHAMED SABER
1
FORTIN, DAVID R.
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Fortin, David R.
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International journal of internet marketing and advertising : IJIMA
2
The journal of consumer marketing
2
Internet applications in Euromarketing
1
Journal of Advertising Research
1
Journal of advertising research
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Journal of euro-marketing
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1
What makes one animation more effective than another? : an exploratory study of the characteristics and effects of animation in internet advertising
Chtourou, Mohamed Saber
;
Abida, Fatma Choura
- In:
International journal of internet marketing and …
6
(
2010
)
2
,
pp. 107-126
Persistent link: https://www.econbiz.de/10003977940
Saved in:
2
Rethinking the TAM model: time to consider fun
Chtourou, Mohamed Saber
;
Souiden, Nizar
- In:
The journal of consumer marketing
27
(
2010
)
4
,
pp. 336-344
Persistent link: https://www.econbiz.de/10008651286
Saved in:
3
What makes one animation more effective than another? : an exploratory study of the characteristics and effects of animation in internet advertising
Chtourou, Mohamed Saber
;
Abida, Fatma Choura
- In:
International journal of internet marketing and …
6
(
2010
)
2
,
pp. 107-126
Persistent link: https://www.econbiz.de/10009850623
Saved in:
4
Rethinking the TAM model: time to consider fun
Chtourou, Mohamed Saber
;
Souiden, Nizar
- In:
The journal of consumer marketing
27
(
2010
)
4
,
pp. 336-345
Persistent link: https://www.econbiz.de/10008433089
Saved in:
5
Effects of Configuration and Exposure Levels on Responses to Web Advertisements
CHANDON, JEAN LOUIS
;
CHTOUROU, MOHAMED SABER
;
FORTIN, …
- In:
Journal of Advertising Research
43
(
2003
)
02
,
pp. 217-229
Persistent link: https://www.econbiz.de/10004971897
Saved in:
6
"THE WEB" - Effects of Configuration and Exposure Levels on Responses to Web Advertisements - Discover what drives web users to click on a banner advertisement. A year's worth of a...
Chandon, Jean Louis
;
Chtourou, Mohamed Saber
;
Fortin, …
- In:
Journal of advertising research
43
(
2003
)
2
,
pp. 217-229
Persistent link: https://www.econbiz.de/10006505781
Saved in:
7
Effect of price information and promotion on click-through rates for Internet banners
Chtourou, Mohamed Saber
;
Chandon, Jean Louis
; …
- In:
Internet applications in Euromarketing
,
(pp. 23-40)
.
2002
Persistent link: https://www.econbiz.de/10002403313
Saved in:
8
Effect of Price Information and Promotion on Click-Through Rates for Internet Banners
Chtourou, Mohamed Saber
;
Chandon, Jean Louis
; …
- In:
Journal of euro-marketing
11
(
2001
)
2
,
pp. 23-40
Persistent link: https://www.econbiz.de/10007169086
Saved in:
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