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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
New product development
33
Produktentwicklung
33
USA
25
United States
25
Innovation
22
Marketing management
17
Marketingmanagement
17
Consumer behaviour
15
Innovation management
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Brand management
10
Markenführung
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Brand image
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Markenimage
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Theorie
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Theory
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Firm performance
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Industrie
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Manufacturing industries
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Relationship marketing
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Unternehmenserfolg
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International marketing
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Internationales Marketing
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Product quality
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Produktqualität
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Automotive industry
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Kfz-Industrie
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Lieferantenmanagement
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Market research
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Marktforschung
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Supplier relationship management
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Brand
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China
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Decision
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Entscheidung
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Innovation diffusion
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Innovationsdiffusion
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English
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Calantone, Roger J.
7
Zhang, Yufei
2
Baldus, Brian
1
Baldus, Brian J.
1
Chen, Lin
1
Chiang, Jeongwen
1
Chiou, Jyh-She
1
Huang, Ying
1
Hughes, Douglas E.
1
Hult, G. Tomas M.
1
Jean, Ruey-Jer Bryan
1
Kim, Daekwan
1
Nguyen, Hang T.
1
Rakthin, Sirisuhk
1
Richards, Keith A.
1
Spreng, Richard A.
1
Sternquist, Brenda J.
1
Voorhees, Clay
1
Voorhees, Clay M.
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Wang, Joyce Feng
1
Zhang, Chun
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Journal of business research : JBR
2
Journal of retailing
2
International business review : the official journal of the European International Business Academy
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing channels : ... distribution systems, strategy, and management
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Information search and product returns across mobile and traditional online channels
Zhang, Yufei
;
Voorhees, Clay M.
;
Chen, Lin
;
Chiang, Jeongwen
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 260-276
Persistent link: https://www.econbiz.de/10013364282
Saved in:
2
Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.
;
Richards, Keith A.
;
Calantone, Roger J.
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
Saved in:
3
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
4
Strategic orientations, joint learning, and innovation generation in international customer-supplier relationships
Jean, Ruey-Jer Bryan
;
Kim, Daekwan
;
Chiou, Jyh-She
; …
- In:
International business review : the official journal of …
27
(
2018
)
4
,
pp. 838-851
Persistent link: https://www.econbiz.de/10011906767
Saved in:
5
Managing market intelligence : the comparative role of absorptive capacity and market orientation
Rakthin, Sirisuhk
;
Calantone, Roger J.
;
Wang, Joyce Feng
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5569-5577
Persistent link: https://www.econbiz.de/10011597381
Saved in:
6
Online brand community engagement : scale development and validation
Baldus, Brian J.
;
Voorhees, Clay
;
Calantone, Roger J.
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
Saved in:
7
A mixed-method study of the effects of Guanxi between salespersons and buyers on retailer-supplier relationships in China
Huang, Ying
;
Sternquist, Brenda J.
;
Zhang, Chun
; …
- In:
Journal of marketing channels : ... distribution …
18
(
2011
)
3
,
pp. 189-215
Persistent link: https://www.econbiz.de/10009271367
Saved in:
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