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Search: person:"Calantone, R."
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Marketingmanagement
New product development
33
Produktentwicklung
33
USA
25
United States
25
Innovation
22
Marketing management
17
Consumer behaviour
15
Innovation management
15
Innovationsmanagement
15
Konsumentenverhalten
15
Brand management
10
Markenführung
10
Brand image
8
Markenimage
8
Theorie
8
Theory
8
Beziehungsmarketing
7
Firm performance
7
Industrie
7
Manufacturing industries
7
Relationship marketing
7
Unternehmenserfolg
7
International marketing
6
Internationales Marketing
6
Product quality
6
Produktqualität
6
Automotive industry
5
Kfz-Industrie
5
Lieferantenmanagement
5
Market research
5
Marktforschung
5
Supplier relationship management
5
Brand
4
China
4
Decision
4
Entscheidung
4
Innovation diffusion
4
Innovationsdiffusion
4
Knowledge management
4
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16
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16
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1
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1
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English
17
Author
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Calantone, Roger J.
17
Droge, Cornelia
3
Cavusgil, Erin
2
Di Benedetto, C. Anthony
2
Voorhees, Clay M.
2
Akdeniz, Billur
1
Atuahene-Gima, Kwaku
1
Bonner, Joseph M.
1
Chaudhuri, Malika
1
Cockrell, Seth
1
Deligonul, Z. Seyda
1
Durmusoglu, Serdar S.
1
Ellinger, Alexander E.
1
Good, Valerie
1
Harmancioglu, Nukhet
1
Harvey, Curtis E.
1
Hult, G. Tomas M.
1
Keller, Scott B.
1
Lee, Yikuan
1
Lin, Bou-wen
1
Lynch, Daniel F.
1
Ozkaya, Elif
1
Ozkaya, H. Erkan
1
Ozment, John
1
Rakthin, Sirisuhk
1
Sardashti, Hanieh
1
Schatzel, Kim E.
1
Schrock, Wyatt A.
1
Stanko, Michael A.
1
Wang, Joyce
1
Wang, Joyce Feng
1
Wong, Yim Yu
1
Zhang, Yufei
1
Zhao, Yanhui
1
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Published in...
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Journal of the Academy of Marketing Science
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
European journal of innovation management
1
Health marketing quarterly
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of euromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing strategy organization and implementation
1
Psychology & marketing
1
The journal of applied business research
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
17
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1
Marketing strategy decision making in new product development : direct effects and moderation by market information time sensitivity and analyzability
Durmusoglu, Serdar S.
;
Atuahene-Gima, Kwaku
;
Calantone, …
- In:
European journal of innovation management
26
(
2023
)
6
,
pp. 1619-1648
Persistent link: https://www.econbiz.de/10014500573
Saved in:
2
Does equity-based compensation motivate executives to build strong brands?
Sardashti, Hanieh
;
Calantone, Roger J.
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1433-1460
Persistent link: https://www.econbiz.de/10013466536
Saved in:
3
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
4
When to outsource the sales force for new products
Good, Valerie
;
Calantone, Roger J.
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 106-116
Persistent link: https://www.econbiz.de/10012128002
Saved in:
5
Disentangling the effects of promotion mix on new product sales : an examination of disaggregated drivers and the moderating effect of product class
Chaudhuri, Malika
;
Calantone, Roger J.
;
Voorhees, Clay M.
; …
- In:
Journal of business research : JBR
90
(
2018
),
pp. 286-294
Persistent link: https://www.econbiz.de/10011882033
Saved in:
6
Managing market intelligence : the comparative role of absorptive capacity and market orientation
Rakthin, Sirisuhk
;
Calantone, Roger J.
;
Wang, Joyce Feng
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5569-5577
Persistent link: https://www.econbiz.de/10011597381
Saved in:
7
Market orientation, knowledge competence, and innovation
Ozkaya, H. Erkan
;
Droge, Cornelia
;
Hult, G. Tomas M.
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 309-318
Persistent link: https://www.econbiz.de/10011398558
Saved in:
8
Effectiveness of marketing cues on consumer perceptions of quality : the moderating roles of brand reputation and third-party information
Akdeniz, Billur
;
Calantone, Roger J.
;
Voorhees, Clay M.
- In:
Psychology & marketing
30
(
2013
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10009716240
Saved in:
9
The role of lean launch execution and launch timing on new product performance
Calantone, Roger J.
;
Di Benedetto, C. Anthony
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 526-538
Persistent link: https://www.econbiz.de/10009566397
Saved in:
10
Understanding and managing international product launch : a comparison between developed and emerging markets
Lee, Yikuan
;
Lin, Bou-wen
;
Wong, Yim Yu
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 104-120
Persistent link: https://www.econbiz.de/10009387617
Saved in:
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