Search Results - person:"Cardoso, Margarida G. M. S."

Understanding the personality of Europe’s only world surfing reserve

Martins, Ana Filipa; Penela, Daniela; Cardoso, … - In: Consumer Behavior in Tourism and Hospitality 18 (2023) 2, pp. 215-227

Purpose This study aims to uncover the destination personality of the World Surfing Reserve (WSR) in Europe, Ericeira, from local stakeholders’ perspectives; understand if WSR recognition influences the perception of destination personality; and understand if there is an alignment between the...

Persistent link: https://www.econbiz.de/10014691315

Picturing agreement between clustering solutions using multidimensional unfolding : an application to greenhouse gas emissions data

Martins, Ana Alexandra A. F.; Cardoso, Margarida G. M. S. - In: Journal of the Operational Research Society 71 (2020) 2, pp. 195-208

Persistent link: https://www.econbiz.de/10012215686

Logical rules characterization of online consumer trust

Andrade, Ana A.; Cardoso, Margarida G. M. S.; Lopes, … - In: International Transactions in Operational Research 28 (2019) 3, pp. 1393-1416

Persistent link: https://www.econbiz.de/10012091863

Do loyalty cards enhance loyalty in the pharmaceutical sector?

Marques, Susana Henriques; Cardoso, Margarida G. M. S.; … - In: Journal of relationship marketing : innovations & … 16 (2017) 2, pp. 143-162

Persistent link: https://www.econbiz.de/10011820581

Logical discriminant models

Cardoso, Margarida G. M. S. - In: Quantitative modelling in marketing and management, (pp. 223-253). 2013

Persistent link: https://www.econbiz.de/10009681200

Cross-validation of segments of credit card holders

Martins, Maria Cristina M. S. G.; Cardoso, Margarida G. … - In: Journal of retailing and consumer services 19 (2012) 6, pp. 629-636

Persistent link: https://www.econbiz.de/10009655497

Cross-validation of segments of credit card holders

Martins, Maria Cristina M.S.G.; Cardoso, Margarida G.M.S. - In: Journal of retailing and consumer services 19 (2012) 6, pp. 629-637

Persistent link: https://www.econbiz.de/10010027218

Multidimensional Unfolding and the use of alternative input scales

Martins, Ana Alexandra A. F.; Cardoso, Margarida G. M. S.; … - In: Journal of targeting, measurement and analysis for marketing 17 (2009) 3, pp. 195-204

Persistent link: https://www.econbiz.de/10003894423

Supermarket customers segments stability

Fonseca, Jaime R. S.; Cardoso, Margarida G. M. S. - In: Journal of targeting, measurement and analysis for marketing 15 (2007) 4, pp. 210-221

Persistent link: https://www.econbiz.de/10003593698

Editorial

Cardoso, Margarida G.M.S.; Gama, João; Carvalho, Andre - In: Journal of retailing and consumer services 14 (2007) 6, pp. 357-358

Persistent link: https://www.econbiz.de/10007795254