ABSTRACT The price‐making ability of food small and medium‐sized enterprises (SME) is important for their market survival. Since pricing is a part of marketing activities, by developing specific marketing capabilities, firms can improve their ability to make pricing decisions. This paper...

The purpose of this paper is to evaluate the competitive performance of different European countries at sector level in the intra-EU market from 1995 to 2011, comparing food industry and agricultural sector. In particular, we aim to assess the effect of the EU enlargement (first period) and the...

The characteristics of the EU and Italian food market, dominated by evolving regulations, rise of new emerging countries, globalisation, advances in ICT and technology sector, increase of retailers’ bargaining power, and changes in consumer patterns, affect especially SMEs, which are forced to...

In the context of progressive rise of the competition among firms, due to the increasingglobalisation, it is interesting to understand the potential sources of competitive advantage in order to set upa successful strategy. The theory of Resource-based View used in this framework examines the...