Krisjanous, Jayne; Carruthers, Janet - In: Qualitative Market Research: An International Journal 21 (2018) 2, pp. 232-252
Purpose: Ghost tours are an important part of tourism in many towns and cities around the world. Described as light dark tourism, they are a mix of the macabre and entertainment. Ghost tours are usually small business enterprises. In order for their venture to be sustainable, ghost tour...