Pilar Martínez‐Ruiz, María; Jiménez‐Zarco, Ana Isabel - In: International Journal of Retail & Distribution Management 39 (2011) 7, pp. 504-521
Purpose – This paper aims to establish the main factors that underlie store attributes, to examine which exert the greatest influences on the achievement of a maximum level of customer satisfaction. This study seeks to determine if there are significant differences not only in the factor...
