Search Results - person:"Chen, Qimei"

Toward a common customer identity framework for managing participatory marketing communication campaigns

Nariswari, Angeline; Chen, Qimei; Alden, Dana L. - In: Journal of advertising 53 (2024) 3, pp. 357-376

Persistent link: https://www.econbiz.de/10014575286

The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness

Hu, Miao; Chen, Jie; Alden, Dana L.; Chen, Qimei - In: Journal of international marketing 31 (2023) 1, pp. 49-68

Persistent link: https://www.econbiz.de/10014233451

(Em)powering the underdog : how power states enhance referral intention-behavior consistency for underdog entrepreneurs

Chen, Qimei; He, Yi; Hu, Miao; Li, Daoji - In: Journal of business research : JBR 169 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014468563

Understanding guests' evaluation of green hotels : the interplay between willingness to sacrifice for the environment and intent vs. quality-based market signals

Chen, Qimei; Hu, Miao; He, Yi; Lin, Ingrid; Mattila, Anna S. - In: International journal of hospitality management 104 (2022), pp. 1-12

Persistent link: https://www.econbiz.de/10013255925

It pays off to be authentic : an examination of direct versus indirect brand mentions on social media

Hu, Miao; Chen, Jie; Chen, Qimei; He, Wei - In: Journal of business research : JBR 117 (2020), pp. 19-28

Persistent link: https://www.econbiz.de/10012285283

The interplay between brand relationship norms and ease of sharing on electronic word-of-mouth and willingness to pay

You, Ya; He, Yi; Chen, Qimei; Hu, Miao - In: Information & management : the internat. journal of … 58 (2021) 2, pp. 1-16

Persistent link: https://www.econbiz.de/10012494897

Our conditional love for the underdog : the effect of brand positioning and the lay theory of achievement on WOM

He, Yi; You, Ya; Chen, Qimei - In: Journal of business research : JBR 118 (2020), pp. 210-222

Persistent link: https://www.econbiz.de/10012288591

Navigating relationship norms : an exploration of how content strategies improve brand valuation over time

Chen, Qimei; He, Yi; Hu, Miao; Kim, Jaisang - In: Journal of advertising 49 (2020) 4, pp. 459-476

Persistent link: https://www.econbiz.de/10012313120

Regulatory focus and technology acceptance: Perceived ease of use and usefulness as efficacy

He, Yi; Chen, Qimei; Kitkuakul, Sakawrat - In: Cogent Business & Management 5 (2018)

The technology acceptance model (TAM) has been widely used to gage IS adoption. Over the years, although research on the replications, extensions, and modifications of TAM has been prolific in adding antecedents and moderators to TAM, scant attention has been devoted to exploring TAM mediators....

Persistent link: https://www.econbiz.de/10012117289

Easy loving : understanding affect in social media

Pohlmann, Attila; Chen, Qimei - In: Digital advertising : theory and research, (pp. 439-445). 2017

Persistent link: https://www.econbiz.de/10011646134