Purpose: Location-based services (LBS) have become an effective commercial marketing tool. However, regarding retail store location selection, it is challenging to collect analytical data. In this study, location-based social network data are employed to develop a retail store recommendation...

E-learning improves the shareability and reusability of knowledge, and surpasses the constraints of time and space to achieve remote asynchronous learning. Since the depth of learning content often varies, it is thus often difficult to adjust materials based on the individual levels of learners....

Purpose For an enterprise, it is essential to win as many customers as possible. The key to successfully winning customers is often determined by understanding the personality characteristics of the object of communication in order to employ an effective communication strategy. An enterprise...

Purpose – Customer acquisition and retention methods are the most critical issues for any enterprise. By identifying potential customers and targeting them through marketing activities, enterprises can minimize marketing costs and maximize transaction probability. However, because market...