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Search: person:"Cheong, Yunjae"
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Advertising effects
11
Werbewirkung
11
Advertising
10
USA
10
United States
10
Werbung
10
Sportmarketing
7
Sports marketing
7
Data envelopment analysis
5
Advertising planning
4
Consumer behaviour
4
Data-Envelopment-Analyse
4
Internet marketing
4
Konsumentenverhalten
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Online-Marketing
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Sport event
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Sportveranstaltung
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sports advertising
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Corporate reputation
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Fernsehwerbung
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Firmenimage
3
Social Web
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Social web
3
Sport
3
Sports
3
Technical efficiency
3
Technische Effizienz
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Television advertising
3
Advertising industry
2
Betriebliche Budgetierung
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Brand extension
2
Corporate budgeting
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Facebook
2
Management
2
Markentransfer
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Media usage
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Mediennutzung
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27
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research-article
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English
32
Undetermined
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Cheong, Yunjae
46
Kim, Kihan
35
Kim, Hyuksoo
7
De Gregorio, Federico
4
Ye, Lan
4
Ahn, Dohyun
3
Eakin, Tim
3
Brown, Natalie
2
Combs, Justin
2
Leckenby, John
2
Zheng, Lu
2
de Gregorio, Federico
2
Cheong, Hyuk Jun
1
Leckenby, John D.
1
Lim, Choong Hoon
1
Lim, Joon Soo
1
Noh, Yeayoung
1
Paik, Jong Won
1
Ryu, Yoonji
1
Stout, Patricia A
1
Stout, Patricia A.
1
Yun, Lira
1
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International journal of advertising : the quarterly review of marketing communications
10
Journal of current issues and research in advertising : JCIRA
5
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of marketing communications
4
International Journal of Sports Marketing and Sponsorship
3
International journal of advertising : the review of marketing communications
3
International journal of sports marketing & sponsorship
3
Journal of advertising research
3
Journal of global marketing
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Corporate Communications: An International Journal
1
Corporate communications : an international journal
1
Journal of Consumer Marketing
1
Journal of Global Scholars of Marketing Science
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
The journal of consumer marketing
1
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ECONIS (ZBW)
27
OLC EcoSci
13
Other ZBW resources
5
RePEc
1
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1
Updating the Foote, Cone & Belding Grid Revisiting the product classifications of the FCB grid for online shopping and contemporary consumers' decision making
Cheong, Hyuk Jun
;
Cheong, Yunjae
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 12-29
Persistent link: https://www.econbiz.de/10012533650
Saved in:
2
Understanding the role of construal level in time-restriction
Kim, Hyuksoo
;
Cheong, Yunjae
;
Kim, Kihan
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1382-1407
Persistent link: https://www.econbiz.de/10013417505
Saved in:
3
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung
;
Kim, Hyuksoo
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
Saved in:
4
Sports sponsorship and the risks of ambush marketing : the moderating role of corporate reputation in the effects of disclosure of ambush marketers on attitudes and beliefs towards...
Yun, Lira
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 921-942
Persistent link: https://www.econbiz.de/10012395587
Saved in:
5
User-generated product reviews on the internet : the drivers and outcomes of the perceived usefulness of product reviews
Kim, Kihan
;
Cheong, Yunjae
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 227-245
Persistent link: https://www.econbiz.de/10011689788
Saved in:
6
Using Facebook efficiently : assessing the impact of organizational Facebook activities on organizational reputation
Ye, Lan
;
Cheong, Yunjae
- In:
Corporate communications : an international journal
22
(
2017
)
4
,
pp. 440-454
Persistent link: https://www.econbiz.de/10011806602
Saved in:
7
Viewer perceptions of television commercials : a conceptual replication
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 612-623
Persistent link: https://www.econbiz.de/10011808331
Saved in:
8
Advertising agency operating efficiency
Cheong, Yunjae
;
Kim, Kihan
;
Combs, Justin
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 83-99
Persistent link: https://www.econbiz.de/10011536091
Saved in:
9
An analysis of media violence in commercials aired during the telecasts of sports events
Cheong, Yunjae
;
Combs, Justin
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 602-625
Persistent link: https://www.econbiz.de/10011613215
Saved in:
10
Factors affecting sportswear buying behavior : a comparative analysis of luxury sportswear
Lim, Choong Hoon
;
Kim, Kihan
;
Cheong, Yunjae
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5793-5800
Persistent link: https://www.econbiz.de/10011597512
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