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  • Search: person:"Chinje-Bodiong, Nathalie B."
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Brand 1 Brand image 1 Brand management 1 Consumer behaviour 1 Jugendliche 1 Konsumentenverhalten 1 Markenartikel 1 Markenführung 1 Markenimage 1 Social group 1 Soft drink 1 Softdrink 1 Soziale Gruppe 1 Youth 1 beverages 1 flavour 1 peer influence 1 perceived value 1 soft drinks 1 variety-seeking 1 young consumers 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Chinje-Bodiong, Nathalie B. 1 Ligaraba, Neo 1 Nyagadza, Brighton 1
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African journal of business and economic research : AJBER 1
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ECONIS (ZBW) 1
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Perceived value, peer influence, flavour variety and brand association as antecedents of soft drinks consumption intention amongst young consumers
Ligaraba, Neo; Chinje-Bodiong, Nathalie B.; Nyagadza, … - In: African journal of business and economic research : AJBER 18 (2023) 4, pp. 235-250
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