Behavioral advertising targets consumers based on their personal characteristics, while contextual advertising is based on the content consumers are currently viewing. Nowadays, many websites employ a combination of the two, known as microtargeting, to display more tailored ads to consumers....

Shelf design defines a final point where the retailers can influence consumers' decision making. Hence choosing the right design is important in the profit maximization of the retailer. Demand of a product is not only determined by the desirability of its location on the shelf, but also by the...