Produce that does not meet sellers' esthetic standards may be redirected to alternative uses or wasted, but consumer trends indicate potential marketability of blemished produce. We conduct a nonhypothetical experimental auction to elicit consumer willingness-to-pay (WTP) for produce of varying...

This article investigates consumer preferences for Delacata catfish, a relatively new fillet of grade-A catfish, by conducting in-person choice experiments with tasting sessions. Panels were held at three white-tablecloth restaurants across the United States, featuring sample entrées of...

U.S. per capita consumption of blueberries has risen in the past decade, fueled in part by the industry’s efforts to promote the health benefits associated with blueberry consumption. As a response to increased consumer demand, blueberry acreage in Mississippi has significantly increased,...