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Customer satisfaction
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Lerzan, Aksoy
Cooil, Bruce
51
Aksoy, Lerzan
31
Keiningham, Timothy L.
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GfK marketing intelligence review
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Does customer satisfaction lead to an increased firm value?
Lerzan, Aksoy
;
Cooil, Bruce
;
Groening, Christopher
; …
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 8-15
Persistent link: https://www.econbiz.de/10003902466
Saved in:
2
Does customer satisfaction lead to an increased firm value?
Lerzan, Aksoy
;
Cooil, Bruce
;
Groening, Christopher
; …
- In:
GfK marketing intelligence review
(
2009
)
2
,
pp. 8-15
Persistent link: https://www.econbiz.de/10009893803
Saved in:
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