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Rust, Roland T.
Cooil, Bruce
51
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Journal of marketing research : JMR
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Modeling Fuzzy Data in Qualitative Marketing Research
Varki, Sajeev
;
Cooil, Bruce
;
Rust, Roland T.
- In:
Journal of marketing research : JMR
37
(
2000
)
4
,
pp. 480-489
Persistent link: https://www.econbiz.de/10006660803
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2
Reliability Measures for Qualitative Data: Theory and Implications
Rust, Roland T.
;
Cooil, Bruce
- In:
Journal of marketing research : JMR
31
(
1994
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10006687073
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