Prior research has shown that online recommendations have a significant influence on consumers’ preference ratings and economic behavior. Specifically, biases induced by observing personalized system recommendations can lead to distortions in users’ self-reported preference ratings after...

Online retailers use product ratings to signal quality and help consumers identify products for purchase. These ratings commonly take the form of either non-personalized, aggregate product ratings (i.e., the average rating a product received from a number of consumers such as “the average...

Despite the popularity of badges in gamification applications, there is a lack of research on how to design badges to increase target behavior. Motivated by this gap, we conduct a large-scale field experiment in a commuting-by-bicycle program to explore efficacies of different badge designs in...

Recommender systems are an integral part of the online retail environment. Prior research has focused largely on computational approaches to improving recommendation accuracy, and only recently researchers have started to study their behavioral implications and potential side effects. We used...

Recommender systems are becoming a salient part of many e-commerce websites. Much research has focused on advancing recommendation technologies to improve accuracy of predictions, while behavioral aspects of using recommender systems are often overlooked. In our studies, we explore how consumer...