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  • Search: person:"Czellar, Sandor"
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Year of publication
Subject
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Consumer behaviour 15 Konsumentenverhalten 15 Brand 9 Brand image 9 Brand management 9 Markenartikel 9 Markenführung 9 Markenimage 9 Marktforschung 5 Theorie 5 Theory 5 USA 5 United States 5 Experiment 4 Luxury goods 4 Luxusgüter 4 Market research 4 Schweiz 3 Switzerland 3 Verbraucherforschung 3 Verbraucherverhalten 3 consumer research 3 Behavioral economics 2 Beziehungsmarketing 2 Brand engagement 2 Brand extensions 2 Empirische Forschung 2 Europa 2 Experten 2 Experts 2 Implicit Association Test 2 Marketing 2 Marketing management 2 Marketingmanagement 2 Measurement 2 Messung 2 Prestige 2 Regressionsanalyse 2 Relationship marketing 2 Symbolischer Interaktionismus 2
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Online availability
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Free 15 Undetermined 5
Type of publication
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Book / Working Paper 44 Article 12
Type of publication (narrower categories)
All
Arbeitspapier 26 Working Paper 26 Graue Literatur 18 Non-commercial literature 18 Article in journal 5 Aufsatz in Zeitschrift 5 Aufsatz im Buch 2 Book section 2 Aufsatzsammlung 1 Reprint 1 Systematic review 1 Übersichtsarbeit 1
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Language
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English 38 French 12 Undetermined 6
Author
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Czellar, Sandor 52 Denis, Jean-Emile 13 Luna, David 6 Spangenberg, Eric R. 6 Sprott, David E. 6 Dubois, Bernard 5 Graber, Stéphane 5 Laurent, Gilles 5 Zwick, Jean-Christophe 5 CZELLAR, Sandor 3 Kocher, Bruno 3 Liu, Richie L. 2 Raska, David 2 Schwob, Alexandre 2 Spangenberg, Eric 2 Sprott, David 2 Voyer, Benjamin G. 2 DUBOIS, Bernard 1 Denis, Jean-Émile 1 Devezer, Berna 1 FAZIO, Russell H. 1 Fazio, Russel H. 1 Ghiassaleh, Arezou 1 Gilles, LAURENT 1 LAURENT, Gilles 1 LUNA, David 1 Lageat, Thierry 1 Morhart, Felicitas 1 Palazzo, Guido 1 SCHWOB, Alexandre 1 Sandor, CZELLAR 1 Thierry, LAGEAT 1 VOYER, Benjamin 1 Voss, Kevin E. 1 Wilcox, Keith Todd 1
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Institution
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HEC Paris (École des Hautes Études Commerciales) 9 Chambre de commerce et d'industrie de Paris 1 Université <Genève> / Section des Hautes Etudes Commerciales 1
Published in...
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Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève 15 Les Cahiers de Recherche 9 Les cahiers de recherche / HEC Paris 7 Working paper / Institut Universitaire de Management International, Université de Lausanne 4 Cahier de recherche / HEC, Université de Genève 3 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 2 Journal of marketing research : JMR 2 Cahier 1 Customer engagement marketing 1 HEC Geneve- Recherches& Publications 1 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 1 Journal of marketing 1 Journal of retailing and consumer services 1 Les cahiers de recherche 1 Marketing Letters 1 Marketing-mix strategies - product strategy and promotion strategy 1 Paper 1 Research handbooks in business and management series 1 Revue française du marketing 1 Université Genève - Section des Hautes Etudes Commerciales Recherches & Publications 1 Université Genève - Section des Hautes Etudes Commerciales - Publications 1 Université Genève - Section des Hautes Etudes Commerciales - Publikationen 1 Université Genève - Section des Hautes Etudes Commerciales - Recherches & Publications 1
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Source
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ECONIS (ZBW) 34 RePEc 10 USB Cologne (business full texts) 5 OLC EcoSci 3 USB Cologne (EcoSocSci) 3 BASE 1
Showing 1 - 10 of 56
Cover Image
Best seller!? : unintended negative consequences of popularity signs on consumer choice behavior
Ghiassaleh, Arezou; Kocher, Bruno; Czellar, Sandor - In: International journal of research in marketing : IJRM ; … 37 (2020) 4, pp. 805-820
Persistent link: https://www.econbiz.de/10012494717
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Research handbook on luxury branding
Morhart, Felicitas (ed.); Wilcox, Keith Todd (ed.);  … - 2020
Contents: Foreword / Sandor Czellar, David Dubois and Gilles Laurent -- List of abbreviations -- Part I: Evolving nature of luxury -- 1. The changing notions of materialism and status in an increasingly dematerialized world / Russell Belk -- 2. Liquid luxury / Fleura Bardhi, Giana M. Eckhardt...
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Persistent link: https://www.econbiz.de/10012294163
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Consumer preference for national vs. private brands : the influence of brand engagement and self-concept threat
Liu, Richie L.; Sprott, David E.; Spangenberg, Eric R.; … - In: Journal of retailing and consumer services 41 (2018), pp. 90-100
Persistent link: https://www.econbiz.de/10011808544
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Engaging with brands : the influence of dispositional and situational brand engagement on customer advocacy
Liu, Richie L.; Sprott, David E.; Spangenberg, Eric R.; … - In: Customer engagement marketing, (pp. 269-292). 2018
Persistent link: https://www.econbiz.de/10011739869
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Cover Image
Whence brand evaluations?: investigating the relevance of personal and extrapersonal associations in brand attitudes
Czellar, Sandor; Voyer, Benjamin G.; Schwob, Alexandre; … - 2009
A recent conceptualization of the structure of attitudes proposes that people may hold associations that contribute to their personal attitudes about an object (personal associations) but also highly salient associations that do not contribute to their attitudes toward the object (extrapersonal...
Persistent link: https://www.econbiz.de/10009439697
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Consumer reactions to self-expressive brand display
Czellar, Sandor; Sprott, David E.; Spangenberg, Eric R.; … - HEC Paris (École des Hautes Études Commerciales) - 2009
Brand names and other brand elements are often displayed on one’s body or clothes for the purpose of personal value expression. Despite the frequency of such brand displays in the marketplace, we know little about how consumers respond to seeing brands in this fashion. A recent view of...
Persistent link: https://www.econbiz.de/10008458015
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Consumer well-being : effects of subgoal failures and goal importance
Devezer, Berna; Sprott, David E.; Spangenberg, Eric R.; … - In: Journal of marketing 78 (2014) 2, pp. 118-134
Persistent link: https://www.econbiz.de/10010345567
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Detecting attitude change with the implicit association test
Czellar, Sandor; Fazio, Russel H. - 2008
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Persistent link: https://www.econbiz.de/10003748991
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Cover Image
Whence brand evaluations? : Investigating the relevance of personal and extrapersonal associations in brand attitudes
Czellar, Sandor; Voyer, Benjamin G.; Schwob, Alexandre; … - 2008
Preview
Preview
Persistent link: https://www.econbiz.de/10003749007
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Cover Image
Whence brand evaluations ? Investigating the relevance of personal and extrapersonal associations in brand attitudes
CZELLAR, Sandor; VOYER, Benjamin; SCHWOB, Alexandre; … - HEC Paris (École des Hautes Études Commerciales) - 2008
A recent conceptualization of the structure of attitudes proposes that people may hold associations that contribute to their personal attitudes about an object (personal associations) but also highly salient associations that do not contribute to their attitudes toward the object (extrapersonal...
Persistent link: https://www.econbiz.de/10005011666
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