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Advertising 1 Advertising effects 1 Celebrity endorsement 1 Celebrity-Werbung 1 Cognition 1 Consumer behaviour 1 Decision 1 Entscheidung 1 Kognition 1 Konsumentenverhalten 1 Neuroscience 1 Neurowissenschaften 1 Werbewirkung 1 Werbung 1 advertising 1 celebrity endorsement 1 driftdiffusion model 1 information processing 1 judgment and decision making 1 neuroscience 1 social influence and norms 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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D'Ambrogio, Simone 1 Johnson, Elizabeth N. 1 Platt, Michael L. 1 Werksman, Noah 1
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Psychology & marketing 1
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How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone; Werksman, Noah; Platt, Michael L.; … - In: Psychology & marketing 40 (2023) 4, pp. 723-734
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