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  • Search: person:"DeSarbo, Christian F."
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Year of publication
Subject
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Cluster analysis 3 Clusteranalyse 3 Conjoint analysis 3 Conjoint-Analyse 3 Market segmentation 3 Marktsegmentierung 3 Mathematical programming 3 Mathematische Optimierung 3 Theorie 3 Theory 3
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Type of publication
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Article 3
Type of publication (narrower categories)
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Aufsatz im Buch 1 Book section 1
Language
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English 3
Author
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DeSarbo, Christian F. 3 DeSarbo, Wayne D. 2 DeSarbo, Wayne 1
Published in...
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Conjoint measurement : methods and applications 2 Conjoint measurement : methods and applications ; with 91 tables 1
Source
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ECONIS (ZBW) 3
Showing 1 - 3 of 3
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A generalized normative segmentation methodology employing conjoint analysis
DeSarbo, Wayne D.; DeSarbo, Christian F. - In: Conjoint measurement : methods and applications, (pp. 321-345). 2007
Persistent link: https://www.econbiz.de/10003544667
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Cover Image
A generalized normative segmentation methodology employing conjoint analysis
DeSarbo, Wayne D.; DeSarbo, Christian F. - In: Conjoint measurement : methods and applications ; with …, (pp. 473-504). 2003
Persistent link: https://www.econbiz.de/10001998151
Saved in:
Cover Image
A generalized normative segmentation methodology employing conjoint analysis
DeSarbo, Wayne; DeSarbo, Christian F. - In: Conjoint measurement : methods and applications, (pp. 447-478). 2001
Persistent link: https://www.econbiz.de/10001690283
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