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Year of publication
Subject
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Cluster analysis 2 Clusteranalyse 2 Conjoint analysis 2 Conjoint-Analyse 2 Market segmentation 2 Marktsegmentierung 2 Mathematical programming 2 Mathematische Optimierung 2 Theorie 2 Theory 2
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Type of publication
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Article 2
Type of publication (narrower categories)
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Aufsatz im Buch 1 Book section 1
Language
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English 2
Author
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DeSarbo, Christian F. 2 DeSarbo, Wayne D. 2
Published in...
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Conjoint measurement : methods and applications 1 Conjoint measurement : methods and applications ; with 91 tables 1
Source
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
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A generalized normative segmentation methodology employing conjoint analysis
DeSarbo, Wayne D.; DeSarbo, Christian F. - In: Conjoint measurement : methods and applications, (pp. 321-345). 2007
Persistent link: https://www.econbiz.de/10003544667
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Cover Image
A generalized normative segmentation methodology employing conjoint analysis
DeSarbo, Wayne D.; DeSarbo, Christian F. - In: Conjoint measurement : methods and applications ; with …, (pp. 473-504). 2003
Persistent link: https://www.econbiz.de/10001998151
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