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Search: person:"Diamantopoulos, Adamantios"
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Markenführung
Consumer behaviour
43
Konsumentenverhalten
43
Brand image
28
Markenimage
28
Brand management
24
International marketing
22
Internationales Marketing
22
Designation of origin
20
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20
Brand
15
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15
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11
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Großbritannien
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Marketingmanagement
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Advertising effects
5
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Partial least squares
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Internationale Marktforschung
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Marketing
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Partielle kleinste Quadrate
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Prognoseverfahren
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English
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Diamantopoulos, Adamantios
24
Davvetas, Vasileios
7
Arslanagic-Kalajdzic, Maja
4
Sichtmann, Christina
3
Bartsch, Fabian
2
Florack, Arnd
2
Halkias, Georgios
2
Hultink, Erik J.
2
Kolbl, Živa
2
Rijsdijk, Serge A.
2
Zabkar, Vesna
2
Abbott, Rachael
1
Balabanis, George
1
Baldauf, Artur
1
Chan, Allan
1
Chumpitaz Caceres, Rubén
1
Cravens, Karen S.
1
Egger, Martin
1
Eisend, Martin
1
Fetscherin, Marc
1
Fuchs, Christoph
1
Gidaković, Petar
1
Herz, Marc
1
Herz, Marc Florian
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Höhmann, Ingmar
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Koschate-Fischer, Nicole
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Liu, Lucy
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Löhndorf, Birgit
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Mandler, Timo
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Micevski, Milena
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Milchram, Christine
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Paparoidamis, Nicholas G.
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Szőcs, Ilona
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Zeugner-Roth, Katharina Petra
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Journal of business research : JBR
7
Journal of international marketing
6
Journal of the Academy of Marketing Science
2
British journal of management
1
ERIM report series research in management
1
European journal of marketing : EJM
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
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Journal of retailing
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ECONIS (ZBW)
24
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1
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
2
Do brand warmth and brand competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
Saved in:
3
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global brand halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
4
On the interplay between consumer dispositions and perceived brand globalness : alternative theoretical perspectives and empirical assessment
Diamantopoulos, Adamantios
;
Davvetas, Vasileios
; …
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 39-57
Persistent link: https://www.econbiz.de/10012132728
Saved in:
5
The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
6
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
7
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
8
Verwirrte Kunden
Diamantopoulos, Adamantios
(
interviewee
); …
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
5
,
pp. 16-17
Persistent link: https://www.econbiz.de/10011940130
Saved in:
9
Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios
;
Micevski, Milena
;
Diamantopoulos, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
Saved in:
10
Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer personality
Zabkar, Vesna
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 228-235
Persistent link: https://www.econbiz.de/10011771505
Saved in:
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