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  • Search: person:"Ding, MengQi"
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Year of publication
Subject
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Artificial intelligence 2 Künstliche Intelligenz 2 machine learning 2 Absatz 1 Advertising effects 1 Artificial Intelligence 1 Bibliometrics 1 Bibliometrie 1 Confidence 1 Consumer behaviour 1 Emotion 1 Film 1 Film industry 1 Filmwirtschaft 1 Konsumentenverhalten 1 Marketing theory 1 Marketingtheorie 1 Sales 1 Salespeople 1 Selling 1 Share Economy 1 Sharing economy 1 Social Web 1 Social web 1 Verkauf 1 Verkaufspersonal 1 Vertrauen 1 Viral marketing 1 Virales Marketing 1 Werbewirkung 1 critic reviews 1 data analytics 1 judgment 1 marketingtechnology 1 movies 1 online word of mouth 1 prediction machines 1 topic consistency 1 topic model 1 user reviews 1
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Online availability
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Undetermined 2 Free 1
Type of publication
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Article 2 Book / Working Paper 2
Type of publication (narrower categories)
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Article in journal 1 Aufsatz im Buch 1 Aufsatz in Zeitschrift 1 Book section 1
Language
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English 4
Author
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Ding, MengQi 3 Wang, Xin (Shane) 2 Cotte, June 1 Ding, MengQi (Annie) 1 Goldfarb, Avi 1 Kim, Eunsoo 1 Lu, Shijie 1 Moorhouse, Michael 1 Wang, Xin 1
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Published in...
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Artificial intelligence in marketing 1 Journal of marketing 1
Source
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ECONIS (ZBW) 4
Showing 1 - 4 of 4
Cover Image
Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo; Ding, MengQi; Wang, Xin; Lu, Shijie - In: Journal of marketing 87 (2023) 3, pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
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The economics of artificial intelligence : a marketing perspective
Ding, MengQi; Goldfarb, Avi - In: Artificial intelligence in marketing, (pp. 13-76). 2023
Persistent link: https://www.econbiz.de/10014307015
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Cover Image
The Effect of Image-Audio Emotional Similarity on NFT Product Sales
Ding, MengQi (Annie); Wang, Xin (Shane) - 2023
Musicians are often left wondering how to design album art to attract sales. The general answer is that the album cover should “fit” the style of the song. However, what does this “fit” mean exactly is not clear. We propose that one element of the “matching in style” is emotional...
Persistent link: https://www.econbiz.de/10014362101
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Cover Image
Governance and Trust in the Sharing Economy : Issues and Solutions along the Social-Economic Exchange Continuum
Moorhouse, Michael; Cotte, June; Ding, MengQi; Wang, … - 2020
The sharing economy is a growing sector that raises important questions for governance, trust, and the impact of the intersection of commercial and social motives. However, governance research in this context is relatively limited, and generally focused on the consumer perspective.The authors...
Persistent link: https://www.econbiz.de/10014031325
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