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  • Search: person:"Discenza, Richard"
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Year of publication
Subject
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New product development 2 Software development 2 Softwareentwicklung 2 Accounting 1 Art trade 1 Datenverarbeitung 1 Distance learning 1 E-Learning 1 E-learning 1 Economic crisis 1 Erfolgsfaktor 1 Fernstudium 1 Fernunterricht 1 Financial crisis 1 Finanzkrise 1 Innovation 1 Kunsthandel 1 Learning 1 Learning organization 1 Learning process 1 Lernen 1 Lernende Organisation 1 Lernprozess 1 Marketing 1 Nachhaltige Entwicklung 1 Nachhaltigkeit 1 Organisatorischer Wandel 1 Organizational change 1 Product strategy 1 Programmieren 1 Project control 1 Projektcontrolling 1 Software 1 Software industry 1 Softwareindustrie 1 Strategic management 1 Strategic planning 1 Strategisches Management 1 Success factor 1 Sustainability 1
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Online availability
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Undetermined 5
Type of publication
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Article 9 Book / Working Paper 4
Type of publication (narrower categories)
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research-article 2 Article in journal 1 Aufsatz in Zeitschrift 1 Aufsatzsammlung 1 Dissertation u.a. Prüfungsschriften 1
Language
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English 7 Undetermined 6
Author
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Discenza, Richard 11 Aaby, Nils-Erik 2 Discenza, Richard. 2 Gagne, Margaret L. 2 Howard, Caroline 2 Jiang, James J. 2 Klein, Gary 2 Schenk, Karen 2 Tesch, Debbie 2 Aaby, Nils‐Erik 1 Baker, Kenneth G. 1 MacFadden, Fred 1 McFadden, Fred 1 Smith, Howard L. 1
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Institution
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IGI Global 2
Published in...
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International journal of internet and enterprise management : IJIEM 2 Journal of Business & Industrial Marketing 2 The journal of business & industrial marketing 2 Business Horizons 1 Business horizons 1 Marketing intelligence & planning 1
Source
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ECONIS (ZBW) 5 OLC EcoSci 4 Other ZBW resources 2 RePEc 1 USB Cologne (EcoSocSci) 1
Showing 1 - 10 of 13
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Building Sustainable Success in Art Galleries : An Exploratory Study of Adaptive Strategies
Smith, Howard L.; Baker, Kenneth G.; Discenza, Richard - 2020
Art galleries, which exist as a cottageindustry, like many small businesses face a very challenging and changingcompetitive environment that demands attention to strategy formation andexecution. Many galleries, though, operate as though they were immune fromtechnology and consolidation. Their...
Persistent link: https://www.econbiz.de/10014201267
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User involvement to enhance expertise in system development
Discenza, Richard; Tesch, Debbie; Klein, Gary; Jiang, … - In: International journal of internet and enterprise … 5 (2007) 4, pp. 373-389
Persistent link: https://www.econbiz.de/10003771504
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User involvement to enhance expertise in system development
Discenza, Richard; Tesch, Debbie; Klein, Gary; Jiang, … - In: International journal of internet and enterprise … 5 (2007) 4, pp. 373
Persistent link: https://www.econbiz.de/10008244409
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Distance learning and university effectiveness : changing educational paradigms for online learning
Howard, Caroline (contributor); Schenk, Karen (contributor);  … - 2004
This publication addresses the challenges and opportunities associated with information and communication technologies (ICTs) as related to education. From discussing new and innovative educational paradigms and learning models resulting from ICTs to addressing future student needs and...
Persistent link: https://www.econbiz.de/10011726002
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The design and management of effective distance learning programs
Howard, Caroline (contributor); Schenk, Karen (contributor);  … - 2002
1. Distance education / Diane Matthews -- 2. Distance education in the online world / Stewart Marshall, Shirley Gregor -- 3. The potential attraction of online distance education / Geoffrey Dick -- 4. The future of distance learning in the traditional university / Gary Saunders -- 5. Faculty...
Persistent link: https://www.econbiz.de/10011726647
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Target costing
Gagne, Margaret L.; Discenza, Richard - In: Journal of Business & Industrial Marketing 10 (1995) 1, pp. 16-22
Focusses on the use of target costing for new product development. This approach concentrates on determining costs for a product during the planning and design stage. Also describes the use of cross‐functional teams made up of industrial marketers, cost accountants and others critical to the...
Persistent link: https://www.econbiz.de/10014843261
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Target costing: Where industrial marketing and accounting meet
Gagne, Margaret L.; Discenza, Richard - In: The journal of business & industrial marketing 10 (1995) 1, pp. 16-22
Persistent link: https://www.econbiz.de/10007303189
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Strategic marketing and new product development: An integrated approach
Aaby, Nils-Erik; Discenza, Richard - In: Marketing intelligence & planning 13 (1995) 9, pp. 30-35
Persistent link: https://www.econbiz.de/10007005976
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Strategic Marketing and New Product Development : AN INTEGRATED APPROACH
Aaby, Nils‐Erik; Discenza, Richard - In: Journal of Business & Industrial Marketing 8 (1993) 2, pp. 61-69
Two trends confront managers in the 1990s. Technology will become increasingly important, and firms will tend to become more “market‐oriented”. This will pose considerable challenge to managers responsible for the development and commercialization of new products. Argues that traditional...
Persistent link: https://www.econbiz.de/10014843217
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STRATEGIC MARKETING AND NEW PRODUCT DEVELOPMENT: AN INTEGRATED APPROACH
Aaby, Nils-Erik; Discenza, Richard - In: The journal of business & industrial marketing 8 (1993) 2, pp. 61-69
Persistent link: https://www.econbiz.de/10007092482
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