Purpose – The paper seeks to explore competitive intelligence as a complex business construct and as a precedent for marketing strategy formulation. Design/methodology/approach – In total, 1,025 executives were surveyed about their companies' usage of competitive intelligence collection,...

Noting that accurate information needs overlay the entire intelligence cycle from planning to reporting, the authors propose a new concept to fine‐tune the process of electronically gathering information. Since most tools are nondiscriminatory in information gathering, a new concept is needed...

This paper examines the connection between environmental scanning for market intelligence, organizational culture and generic strategies. The generic strategies, based on the Miles and Snow typology, are related to the organizational culture types developed by Deshpande et al. An enhanced model...