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Industrial marketing management : the international journal for industrial and high-tech firms
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Developing customised CRM projects : the role of industry norms, organisational context and customer expectations on CRM implementation
Steel, Marion
;
Dubelaar, Chris
;
Ewing, Michael
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1328-1344
Persistent link: https://www.econbiz.de/10010227746
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