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Search: person:"Duff, Brittany R. L."
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Consumer behaviour
6
Konsumentenverhalten
6
Advertising
5
Werbung
5
Advertising effects
4
Werbewirkung
4
Internet marketing
3
Online-Marketing
3
Perception
3
Wahrnehmung
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Brand image
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research-article
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English
18
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Duff, Brittany R. L.
15
Faber, Ronald J.
5
Sar, Sela
5
Anghelcev, George
3
Chinchanachokchai, Sydney
3
Duff, Brittany R.L.
3
Ahn, Regina
2
Nelson, Michelle R.
2
Yun, Joseph T.
2
Chung, Mun-Young
1
Clayton, Russell B.
1
Duff, Brittany R.-L.
1
Hayes, Jameson L.
1
Himelboim, Itai
1
Lutchyn, Yuliya
1
Nan, Xiaoli
1
Pamuksuz, Utku
1
Segijn, Claire M.
1
Sundaram, Hari
1
Vargas, Patrick
1
Vargas, Patrick T.
1
Wang, Zongyuan
1
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International journal of advertising : the review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of current issues and research in advertising
2
Psychology & marketing
2
Advertising theory
1
Digital advertising : theory and research
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of Social Marketing
1
Journal of advertising
1
Psychology & Marketing
1
The Routledge companion to digital consumption
1
Young Consumers
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
15
Other ZBW resources
3
OLC EcoSci
1
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1
Introducing a special issue on advertising & corporate social responsibility : editorial
Hayes, Jameson L.
;
Duff, Brittany R. L.
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 205-209
Persistent link: https://www.econbiz.de/10013207289
Saved in:
2
Angry birds vs. sudoku : how different types of tasks in multitasking affect ad memory and mind wandering
Chinchanachokchai, Sydney
;
Duff, Brittany R. L.
;
Faber, …
- In:
Journal of current issues and research in advertising
42
(
2021
)
4
,
pp. 411-424
Persistent link: https://www.econbiz.de/10012695170
Saved in:
3
Distracted mind : the effects of multitasking and mind wandering on consumer memory for ad content
Chinchanachokchai, Sydney
;
Duff, Brittany R. L.
;
Faber, …
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 631-654
Persistent link: https://www.econbiz.de/10012260242
Saved in:
4
Are we who we follow? : computationally analyzing human personality and brand following on Twitter
Yun, Joseph T.
;
Pamuksuz, Utku
;
Duff, Brittany R. L.
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 776-795
Persistent link: https://www.econbiz.de/10012200319
Saved in:
5
Advertising in a media multitasking era : considerations and future directions
Duff, Brittany R. L.
;
Segijn, Claire M.
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 27-37
Persistent link: https://www.econbiz.de/10012201389
Saved in:
6
Can we find the right balance in cause‐related marketing? Analyzing the boundaries of balance theory in evaluating brand‐cause partnerships
Yun, Joseph T.
;
Duff, Brittany R. L.
;
Vargas, Patrick
; …
- In:
Psychology & Marketing
36
(
2019
)
11
,
pp. 989-1002
Persistent link: https://www.econbiz.de/10012084006
Saved in:
7
Establishing a factor model for aesthetic preference for visual complexity of brand logo
Wang, Zongyuan
;
Duff, Brittany R. L.
;
Clayton, Russell B.
- In:
Journal of current issues and research in advertising
39
(
2018
)
1
,
pp. 83-100
Persistent link: https://www.econbiz.de/10012242906
Saved in:
8
A practical guide to experimental advertising research
Vargas, Patrick T.
;
Duff, Brittany R. L.
;
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 101-114
Persistent link: https://www.econbiz.de/10011686472
Saved in:
9
Advertising (in)attention in the digital environment
Duff, Brittany R. L.
;
Lutchyn, Yuliya
- In:
Digital advertising : theory and research
,
(pp. 138-165)
.
2017
Persistent link: https://www.econbiz.de/10011646108
Saved in:
10
Is there a need for speed? : fast animation as context increases product trial intent and self-focus
Duff, Brittany R. L.
;
Sar, Sela
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 262-284
Persistent link: https://www.econbiz.de/10011342935
Saved in:
1
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