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Search: person:"Eilert, Meike"
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Eilert, Meike
25
Kalaignanam, Kartik
5
Gupta, Aditya
3
Jayachandran, Satish
3
Robinson, Stefanie
3
Gentry, James W.
2
Kushwaha, Tarun
2
Legocki, Kimberly V.
2
Matthews, A. Lynn
2
Walker, Kristen L.
2
Allen, Alexis M.
1
Baker, Stacey Menzel
1
Bublitz, Melissa G.
1
Büttgen, Marion
1
Carlson, Les
1
Chaplin, Lan Nguyen
1
Cherup, Abigail Nappier
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Deutsch Cermin, Ashley
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Dida, Mentor
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Dogan, Jenny
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Escalas, Jennifer Edson
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Frey-Cordes, Regina
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Gentry, Jim
1
Germann, Frank
1
Gloukhovtsev, Alexei
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Khan, Imran
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Lim, Stacey R.
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Matthews, Lynn
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McCullough, Chance
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Miller, Elizabeth G.
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Olsen, Mitchell
1
Peloza, John
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Peracchio, Laura A.
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Stovall, Tony
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1
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1
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Journal of marketing
3
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3
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2
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2
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2
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1
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1
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1
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1
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1
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ECONIS (ZBW)
18
Other ZBW resources
5
OLC EcoSci
2
Showing
1
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25
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1
Meaningful consumption
Gupta, Aditya
;
Eilert, Meike
;
Gentry, James W.
- In:
Journal of macromarketing
44
(
2024
)
3
,
pp. 637-652
Persistent link: https://www.econbiz.de/10015165313
Saved in:
2
Empowering consumers with disabilities through generative AI cocreation of servicescape information
Eilert, Meike
;
Robinson, Stefanie
- In:
Journal of public policy & marketing
44
(
2025
)
3
,
pp. 457-472
Persistent link: https://www.econbiz.de/10015415709
Saved in:
3
Folklore as a frame for understanding UGC : pharma folklore from YouTube reflections on psychiatric drugs for depression
Yeh, Marie
;
Walker, Kristen L.
;
Legocki, Kimberly V.
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1391-1416
Persistent link: https://www.econbiz.de/10014450063
Saved in:
4
“Natural” New Products and Brand Distribution
Olsen, Mitchell
-
2020
Persistent link: https://www.econbiz.de/10012826770
Saved in:
5
Signaling authenticity for frontline service employees
Matthews, A. Lynn
;
Eilert, Meike
- In:
The journal of services marketing
36
(
2022
)
3
,
pp. 416-431
Persistent link: https://www.econbiz.de/10013407527
Saved in:
6
Fanning the flames : understanding viral content after brand transgressions
Legocki, Kimberly V.
;
Walker, Kristen L.
;
Eilert, Meike
- In:
Journal of consumer marketing
39
(
2022
)
5
,
pp. 460-474
Persistent link: https://www.econbiz.de/10013399688
Saved in:
7
Service lessons during COVID-19 : the case of food trucks
Eilert, Meike
;
Gupta, Aditya
;
McCullough, Chance
-
2021
Persistent link: https://www.econbiz.de/10012668358
Saved in:
8
Rise up : understanding youth social entrepreneurs and their ecosystems
Bublitz, Melissa G.
;
Chaplin, Lan Nguyen
;
Peracchio, …
- In:
Journal of public policy & marketing
40
(
2021
)
2
,
pp. 206-225
Persistent link: https://www.econbiz.de/10012534361
Saved in:
9
Academic mothers with disabilities : Navigating academia and parenthood during COVID‐19
Wagner, Kathryn
;
Pennell, Summer Melody
;
Eilert, Meike
; …
- In:
Gender, Work & Organization
29
(
2021
)
1
,
pp. 342-352
Persistent link: https://www.econbiz.de/10012635079
Saved in:
10
Toward a “human being to commodity model” as an explanation for men's violent, sexual consumption of women
Yeh, Marie A.
;
Eilert, Meike
;
Vlahos, Aphrodite
;
Baker, …
- In:
Journal of Consumer Affairs
55
(
2021
)
3
,
pp. 911-938
Persistent link: https://www.econbiz.de/10012635898
Saved in:
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