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Elliott, Richard H.
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Beckmann, Suzanne C.
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Elliott, Richard
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Percy, Larry
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Rossiter, John R.
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ECONIS (ZBW)
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Interpretive consumer research : paradigms, methodologies & applications
Beckmann, Suzanne C.
(
contributor
); …
-
2001
-
1. ed., 2. impression
Persistent link: https://www.econbiz.de/10001528031
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Strategic advertising management
Percy, Larry
;
Rossiter, John R.
;
Elliott, Richard
-
2001
Persistent link: https://www.econbiz.de/10001565629
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