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Quaia, Giulia
Eng, Teck-Yong
43
Eng, Teck Yong
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Industrial marketing management : the international journal for industrial and high-tech firms
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Strategies for improving new product adoption in uncertain environments : a selective review of the literature
Eng, Teck Yong
;
Quaia, Giulia
- In:
Industrial marketing management : the international …
38
(
2009
)
3
,
pp. 275-282
Persistent link: https://www.econbiz.de/10003840535
Saved in:
2
Strategies for improving new product adoption in uncertain environments: A selective review of the literature
Eng, Teck-Yong
;
Quaia, Giulia
- In:
Industrial marketing management : the international …
38
(
2009
)
3
,
pp. 275-282
Persistent link: https://www.econbiz.de/10008225935
Saved in:
3
Strategies for improving new product adoption in uncertain environments: A selective review of the literature
Eng, Teck-Yong
;
Quaia, Giulia
- In:
Industrial marketing management : the international …
38
(
2009
)
3
,
pp. 275-283
Persistent link: https://www.econbiz.de/10008894890
Saved in:
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