This story describes the circumstances that led to all five of us starting as editors at the same time, the unexpected things we have found, the unanticipated reactions we have encountered, how we worked as an editorial team, the central role of the editorial office manager, how we managed to...

We investigate the relationship between competition and market composition on prosocial corporate behaviors, with a focus on the adoption of green technologies. We examine a model in which producers offer one of two substitutable goods: one that is inexpensive to produce but less environmentally...

We investigate strategies a reward-based crowdfunding platform employs to align an entrepreneur’s choice of pledge and target levels with its own preferences. We consider two instruments the platform can employ: the way it chooses to promote campaigns to potential backers, and its share of the...

Firms increasingly invest in corporate social responsibility (CSR) as a competitive strategy. Cause Marketing (CM) is a type of CSR where a firm donates to a cause to attract prosocial customers. Empirical evidence has established that firms linked with a cause add value to customers, charge...