Firms increasingly invest in corporate social responsibility (CSR) as a competitive strategy. Cause Marketing (CM) is a type of CSR where a firm donates to a cause to attract prosocial customers. Empirical evidence has established that firms linked with a cause add value to customers, charge...

This story describes the circumstances that led to all five of us starting as editors at the same time, the unexpected things we have found, the unanticipated reactions we have encountered, how we worked as an editorial team, the central role of the editorial office manager, how we managed to...

In this study, the authors investigate the role of advertising in affecting the extent of bias in the media. When making advertising choices, advertisers evaluate both the size and the composition of the readership of the different outlets. The profile of the readers matters since advertisers...