Streaming media companies have changed how contents are consumed, produced, and delivered. This research develops a theoretical model on optimal content policies for streaming media companies in order to maximize customer engagement. We have the following interesting findings. First, in contrast...

This research examines the economic impact of membership-based free shipping programs (MFS) when introduced as an augmentation to widely accepted contingent free shipping policies (CFS). Under CFS, consumers waive the shipping surcharge if the order exceeds a certain threshold, whereas, under...

I examine the pricing of risk-neutral market volatility and skewness risks in the cross-section of stocks in China. I find that stocks with high exposures to innovations in volatility or skewness exhibit low expected returns. Market volatility and skewness are economically important and command...

I examine the pricing of risk-neutral market volatility and skewness risks in the cross-section of stocks in China. I find that stocks with high exposures to innovations in volatility or skewness exhibit low expected returns. Market volatility and skewness are economically important and command...