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Search: person:"Fernández-Gómez, Erika"
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Junge Erwachsene
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Fernández-Gómez, Erika
2
Ahn, Regina
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Feijoo, Beatriz
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Fernández Gómez, Erika
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Martín Quevedo, Juan
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Martín-Quevedo, Juan
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Segado-Boj, Francisco
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Sádaba, Charo
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International journal on media management : JMM
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Journal of media business studies
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Generation alpha's attitudes toward mobile advertising
Ahn, Regina
;
Feijoo, Beatriz
;
Sádaba, Charo
; …
- In:
Young consumers : insight and ideas for responsible …
26
(
2025
)
4
,
pp. 645-664
Persistent link: https://www.econbiz.de/10015421539
Saved in:
2
How to engage with younger users on Instagram : a comparative analysis of HBO and Netflix in the Spanish and US markets
Martín-Quevedo, Juan
;
Fernández-Gómez, Erika
; …
- In:
International journal on media management : JMM
21
(
2019
)
2
,
pp. 67-87
Persistent link: https://www.econbiz.de/10012201722
Saved in:
3
Connecting with audiences in new markets : Netflix's Twitter strategy in Spain
Fernández Gómez, Erika
;
Martín Quevedo, Juan
- In:
Journal of media business studies
15
(
2018
)
2
,
pp. 127-146
Persistent link: https://www.econbiz.de/10011993232
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