Search Results - person:"Florès, Laurent"

Can blockchain really disrupt market research?

Florès, Laurent - In: International journal of market research 61 (2019) 5, pp. 466-467

Persistent link: https://www.econbiz.de/10012172374

How open data may be leveraged to help develop a new "research paradigm"

Florès, Laurent - In: International journal of market research : JMRS ; the … 60 (2018) 4, pp. 341-343

Persistent link: https://www.econbiz.de/10011919232

Cooperate, or die ...

Florès, Laurent - In: International journal of market research : JMRS ; the … 60 (2018) 6, pp. 558-560

Persistent link: https://www.econbiz.de/10011980248

Market research industry, tipping point or no return?

Florès, Laurent - In: International journal of market research : JMRS ; the … 58 (2016) 1, pp. 15-17

Persistent link: https://www.econbiz.de/10011472521

Selecting ideas for new product development : Comparison of monadic test and adaptive concept screening under the G theory framework

Cui, Geng; Peng, Ling; Florès, Laurent Pierre - In: European Journal of Innovation Management 18 (2015) 3, pp. 380-396

Purpose – New product concept screening, i.e., selecting a few viable innovative concepts from numerous candidates, involves high stakes and is complicated and resource intensive. Over the years, there has been heated debate about the relative merit of monadic (sequential) tests vs that of...

Persistent link: https://www.econbiz.de/10014721469

Selecting ideas for new product development : comparison of monadic test and adaptive concept screening under the G theory framework

Cui, Geng; Peng, Ling; Florès, Laurent Pierre - In: European journal of innovation management : EJIM 18 (2015) 3, pp. 380-396

Persistent link: https://www.econbiz.de/10011339376

Potentiel relationnel et impact du site de marque sur la performance marketing

Volle, Pierre; Florès, Laurent - HAL - 2005

L'analyse d'une base de données composée de 102 études réalisées en ligne montre que le site de marque est un outil marketing qui permet d'améliorer plusieurs indicateurs deperformance – notamment l'intention d'achat et l'attitude vis-à-vis de la marque – et permet d'engager un...

Persistent link: https://www.econbiz.de/10008792140

Analyse de l'univers concurrentiel des sites de vente en ligne : une approche pa le Web Analytics

Mercanti-Guerin, Maria; Flores, Laurent - In: Vie & sciences de l'entreprise : VSE ; la revue de … 191/192 (2012), pp. 96-117

Persistent link: https://www.econbiz.de/10009768160

Marketing management : a value-creation process

Jolibert, Alain; Mühlbacher, Hans; Florès, Laurent; … - 2012 - 2nd edition

Persistent link: https://www.econbiz.de/10009582249

Analyse de l'univers concurrentiel des sites de vente en ligne : une approche pa le Web Analytics

Mercanti-Guerin, Maria; Flores, Laurent - In: Vie & sciences de l'entreprise : VSE ; la revue de … 191/192 (2012), pp. 96-117

Persistent link: https://www.econbiz.de/10010160546