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Search: person:"Ford, John"
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Advertising
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Ford, John B.
127
Merchant, Altaf
23
Ford, John
21
LaTour, Michael S.
12
West, Douglas C.
12
Sargeant, Adrian
11
Honeycutt Jr, Earl D.
8
Honeycutt, Earl D.
6
Ibrahim, Essam
6
Mottner, Sandra
6
Ford, John K.
5
West, Douglas
5
Ford, George S.
4
Ford, J. Kevin
4
Ford, J. R.
4
Ford, John B
4
Jackson, John D.
4
Jain, Varsha
4
Kirchner, Theresa A.
4
Thelen, Shawn
4
Clarke III, Irvine
3
Karande, Kiran W.
3
Mueller, Barbara
3
Owens, Margaret
3
Purwanegara, Mustika Sufiati
3
Rose, Gregory
3
Seifert, Bruce M.
3
Berry, Christopher
2
Burton, Scot
2
Case, F. Mark
2
Clarke, Irvine
2
Flaherty, Theresa B.
2
Ford, John Kingston
2
Ford, John M.
2
Gorton, Matthew
2
Gupta, Damini Goyal
2
Henthorne, Tony L.
2
Honeycutt, Earl Jr.
2
Karande, Kiran
2
Kees, Jeremy
2
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Journal of advertising research
32
International marketing review
16
Journal of business research : JBR
14
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of nonprofit and voluntary sector marketing
6
Journal of Business Research
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing management : MM
4
International journal of advertising : the quarterly review of marketing communications
3
American business review
2
Annals of operations research
2
Arts marketing : an international journal ; AM
2
Journal of international marketing
2
Journal of marketing theory and practice
2
Journal of world business : JWB
2
Organizations and markets in emerging economies
2
Review of marketing research
2
The Journal for quality and participation
2
The journal of product & brand management
2
The journal of services marketing
2
Applied economics letters
1
Business Horizons
1
Business credit : publication of National Association of Credit Management
1
Commodity market review : CMR
1
Computational optimization and applications : an international journal
1
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
FAO commodities and trade technical paper
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Food policy : economics planning and politics of food and agriculture
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Global perspectives on achieving success in high and low cost operating environments
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Human resource development quarterly
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of advertising : the review of marketing communications
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International journal of electronic customer relationship management : IJECRM
1
International journal of production research
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International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
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Journal of Entrepreneurial Finance
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Journal of Environmental Planning and Management
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ECONIS (ZBW)
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OLC EcoSci
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RePEc
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8
EconStor
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Other ZBW resources
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1
Methodological approaches to cross-cultural/national research in advertising : a review of scholarship published between 1995 and 2022
Ford, John B.
;
West, Douglas C.
;
Koorank Beheshti, …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383081
Saved in:
2
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
3
Forty years of cross-cultural advertising research in the International Journal of Advertising : a bibliometric analysis
Ford, John B.
;
Mueller, Barbara
;
Mueller, Sophia
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 119-127
Persistent link: https://www.econbiz.de/10014233931
Saved in:
4
Why the experiential view is vital to marketing communications research now : an enhanced framework for examining the effects of contemporary marketing
Hermann, Jean-Luc
;
Ford, John B.
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 119-122
Persistent link: https://www.econbiz.de/10014317742
Saved in:
5
What draws voters to brandidates and why? : political orientation, personal satisfaction, and societal values on presidential candidates' brand personality
Harrison, Kristina Marie
;
Yoo, Boonghee
;
Thelen, Shawn
; …
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10013552935
Saved in:
6
New investigations into creativity, data sharing, and influencers : high-impact themes and contributors propel advertising scholarship forward
Ford, John B.
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 103-104
Persistent link: https://www.econbiz.de/10013325462
Saved in:
7
The quest for consumers' attention : exploring ad tools, tactics, and devices
Ford, John B.
;
Campbell, Colin L.
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 197-198
Persistent link: https://www.econbiz.de/10013435281
Saved in:
8
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
; …
-
2022
-
Fourth edition
Persistent link: https://www.econbiz.de/10013480435
Saved in:
9
Accommodating ethnic minority consumers during service encounters : the fine line
Mady, Sarah
;
Ford, John B.
;
Mady, Tarek
- In:
The journal of services marketing
36
(
2022
)
5
,
pp. 674-690
Persistent link: https://www.econbiz.de/10013407588
Saved in:
10
Advertising message impact on consumers : how to enhance positive affect
Ford, John B.
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10013186351
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