Hooker, Neal H.; Shanahan, Christopher J.; Rake, Valerie; … - In: Review of Agricultural Economics 31 (2009) 4, pp. 963-983
This article describes a <roman>Principles of Agribusiness Marketing</roman> course redesign that incorporated an online management system, various electronic information resources including a product innovation database, and individual and group research projects. Using the food industry as the vehicle, we...
